The software infrastructure developer for cross-platform gaming, PlayerScale, has just announced that its users now number over 100 million.
The Belmont, California startup was only founded in 2011 but is now healthily cash-flow positive, which isn’t bad for a self-funded outfit that most gamesters will be unaware that they’re using. Its focus on building architecture places it as a backend service for game developers, so it’s unlikely that many amongst those 100 million consider themselves as PlayerScale users, even though that’s exactly what they are.
Why game developers like PlayerScale
As any astute business development associate, chief technology officer or product manager can tell you, when you’ve got 100 million players using your tools, you’re reaching an impressively broad audience. The likelihood is that this figure represents unique users, not simply repeats: PlayerScale’s CEO, Jesper Jensen, explains that users log-in through Facebook after creating in-game profiles. That means there may be a few repeats but most of those 100 million are unique users.
The startup offers a solution to gaming companies, many of which find that backend infrastructure development eats up more than half of their game production time. With PlayerScale, these companies are spared such tedious time lags: the platform not only offers in-game chat, multiplayer support, player matchmaking, data management and integration with payments systems, it also works on console, PC/Mac, browser-based and mobile games.
“The rapid proliferation of multiple platforms combined with users wanting to access their games anywhere and on any device has created a challenge for developers over the last year. PlayerScale was designed from the ground up to give users continuous content across all devices making the gaming experience richer while giving developers the ability to build user loyalty and increase revenues across their gaming portfolio.”
Onwards and upwards
The firm’s chief revenue officer is likely to be very pleased with its growth: it’s currently being implemented on 4,000 games devised by more than 2,600 game developers, including big names like Con Artist Games, 505 games and SGN (Social Gaming Network).
A major goal of the company, according to Jensen, is to free game developers to concentrate on the creative aspects of game construction by taking care of the backend software infrastructure. And it seems that more and more game developers are catching on to that message.