It’s common knowledge among those holding media jobs in mobile advertising agencies that it’s a tough space to attract advertisers into; but intriguing developments in the UK market may lead to plenty of new applicants for media jobs in the industry if they catch on
Art directors and account managers seeking to boost the fortunes of their online advertising agencies have a new challenge: create the first “anti-advertising” video ad and win class time or $5,000-worth of video equipment from a Filipino film institute. An anti-ad ad for advertising art
E‑commerce managers over at Amazon might be feeling an icy chill down the back of their necks if a rumored new development at Walmart comes to fruition. Readers picking up news stories here while searching for media jobs might have noticed that the focus is
Every good business development manager with an interest in boosting online advertising sales must keep his or her commercial radar finely tuned on the latest market trends; and one digital advertising expert confidently predicts that the trend to watch is video advertising. In a blog
Social media managers and community managers who like to keep abreast of new developments might experience a frisson or two of excitement over Rdio’s latest offering: Vdeo, the new video-streaming service that blends viewing with social discovery. It’s been a long time in the making,
The intrepid business development manager and chief technology officer hungry for big new ideas might not have noticed one that’s probably destined to go stellar any time soon: TipSense, a platform that crunches massive, unstructured data sets in an instant to yield practical, simple, clear
Anyone looking for media jobs in advertising will have little option but to contend as creatively as possible with the great mobile disruption, according to a veteran advertising and digital media executive. Quentin George recently told the London Financial Times newspaper, “People were concerned with
You don’t need to be a veteran art director to appreciate that if a brand new ad shop gets backing from the Interpublic Group, the chances are it’s got something special to offer. In a land of agency Goliaths, fledgling shop O’Keefe, Reinhard & Paul
E‑commerce analysts with an eye on the fashion space will want to take a good look at a startup e‑marketplace with a passion for high-end sartorial panache – Material Wrld, which has just made its public debut. The company’s name highlights its international ambitions. It’s attracted