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NY based StrikeAd ramps up APAC operations with new GM

Mobile adver­tis­ing start­up StrikeAd is tak­ing a big leap for­ward with a new gen­er­al man­ag­er, Ryan Mur­ray, for its Sin­ga­pore and APAC office. Smarter mobile adver­tis­ing for smarter agen­cies Peo­ple with media jobs in mobile adver­tis­ing agen­cies will almost cer­tain­ly have heard of this New York start­up, which was found­ed in 2010. As we report­ed in Octo­ber 2012, its unique Demand Side Plat­form (DSP) deliv­ers quick, trans­par­ent plan­ning and opti­mized ad deliv­ery for agen­cies and adver­tis­ers involved in glob­al cam­paigns. And with its acqui­si­tion of mobile ad tech start­up AdMo­bius that year, it added anoth­er for­mi­da­ble mobile adver­tis­ing weapon to its arse­nal: the latter’s patent­ed Audi­ence Man­age­ment Plat­form (AMP). AMP proved itself capa­ble of unlock­ing the deep­er val­ue of mobile data by ana­lyz­ing and intel­li­gent­ly inter­pret­ing mobile users’ demo­graph­ic and inter­est-based infor­ma­tion. And now it’s appoint­ed a vet­er­an of online and mobile adver­tis­ing to the helm of its Sin­ga­pore office, which sig­nals that it’s plan­ning to do some seri­ous­ly heavy-duty  busi­ness in that part of the world. Mr. Mur­ray worked for four years with the NY ad devel­op­ment firm, Col­lec­tive, before join­ing StrikeAd, where he spent the last two years as GM, Americas,in its New York head­quar­ters. A big step…

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