The world of mobile advertising has taken an evolutionary leap forward with a new partnership between two highly innovative mobile start-ups, StrikeAd and AdMobius.
StrikeAd, founded in 2010 by mobile advertising crackerjack Alex Rahman, quickly attracted a good deal of investment with its unique Demand Side Platform (DSP), a system that permits fast, transparent planning and optimized delivery for mobile advertising agencies engaged in global campaigns. Buyers and planners can use DSP to reduce costs and time when running campaigns across numerous Supply Side Platforms, getting better data, greater control and better ROI. In just two years, the company’s staff count has risen to 55 and it has offices in Chicago, Los Angeles, New York, London, Kiev and Singapore.
A mobile revolution?
The rise of startups specializing in the mobile market is becoming news in itself, especially as almost three quarters of SMBs in the US plan to increase or at least maintain their spending on mobile advertising over the next year. Mobile phone advertising has become big and is set to get bigger, with sales of a single gadget, the iPhone5, alone forecast to boost the US economy.
But what’s so important about the new strategic partnership with AdMobius? The answer lies in the fact that AdMobius, like StrikeAd, has developed a “world’s first” technological innovation, that being its patented Audience Management Platform (AMP). This analyzes and interprets unique interest-based and demographic information, unlocking the deep value of mobile data. The company already has strong partnerships with a multitude of mobile phones advertising agencies, hugely enhancing the performance and reach of their ad campaigns.
More nuanced data, greater privacy
The combination of StrikeAd’s DSP and AdMobius’ AMP promises a major advance in the performance and relevance of ad campaigns, enhancing the former’s targeting capabilities with the latter’s high quality behavioral and demographic data. For its part, AdMobius stands to benefit from the powerful channel offered by StrikeAd for reaching brands.
Referring to the new partnership agreed with AdMobius CEO Dan Grigorovici, StrikeAd CEO Alex Rahman said, “With AdMobius, we’ll be able to offer our clients a deeper understanding of mobile audiences, which will facilitate more transparent and focused brand segment buys. Dan and his experienced team will also help us innovate compelling new audience segments for mobile advertising, all whilst upholding our high standards of user privacy.”