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Tag Archives: StrikeAd

NY based StrikeAd ramps up APAC operations with new GM

Mobile adver­tis­ing start­up StrikeAd is tak­ing a big leap for­ward with a new gen­er­al man­ag­er, Ryan Mur­ray, for its Sin­ga­pore and APAC office. Smarter mobile adver­tis­ing for smarter agen­cies Peo­ple with media jobs in mobile adver­tis­ing agen­cies will almost cer­tain­ly have heard of this New

DSP: a promising path through the mobile advertising jungle?

With a recent study by research com­pa­ny Berg sug­gest­ing that mobile adver­tis­ing accounts for a mere one per cent of the glob­al adver­tis­ing out­lay, it’s a fair bet that mobile adver­tis­ing agen­cies are all ask­ing “How can we expand this mar­ket?” A mobile device farrago