So what company has doubled its sales since early May, you guessed it Blue Apron. Why is that? Humans are lazy! Blue Apron is a company that puts together various meals each week, and sends the perfect portions of each ingredient to users for their own cooking and learning pleasure. This company has managed to raise $58 million in investor money and announced that it has surpassed 1 million meals/month. At $10/meal, that puts Blue Apron’s yearly revenue run rate at $120 million.
Blue Apron launched a new e‑commerce site and just opened this super huge warehouse in New Jersey of all places to do their fulfillment.
CEO Matt Salzberg loves to cook. Yet, trips to his local supermarket left him disappointed — where were the fresh ingredients, fresh produce that just begged to be eaten? And so, Blue Apron was born.
Salzberg states “the only thing we currently sell on the website, that isn’t food, is our seasonal cookbook,… people love them, and what we’ve learned is that Blue Apron is integrated into our customers daily lives as a brand they engage with and trust, and they want to buy things from us.”
Blue Apron is creating an environment where you are replicating their process exactly, basically making you cattle but also allowing you to learn how to cook. It’s a curated experience, they’ll sell all the kitchen tools and accessories their very own chefs use in their test kitchens, such as a great non-stick pan or the ultimate chef’s knife. Blue Apron is even working with partners to develop exclusive tools and products, like a new knife the company developed with Korin, which will be available at launch.
All the products will be browse able on the site and of course they will work specific products directly into the recipes so you’ll feel unsure of the outcome if you don’t buy it. It’s a brilliant strategy (a real money-maker). Products purchased from the Blue Apron Market that exceed $75 will get free shipping.
I’m not gonna beat around the bush, all the online articles make this company seem fantastic, if you’re in New York and looking for a great place to thrive, send your resume to Blue Apron.