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Create 1 Million Meals a Month at Blue Apron

Think you've got what it takes to wear a Blue Apron?

So what com­pa­ny has dou­bled its sales since ear­ly May, you guessed it Blue Apron. Why is that? Humans are lazy! Blue Apron is a com­pa­ny that puts togeth­er var­i­ous meals each week, and sends the per­fect por­tions of each ingre­di­ent to users for their own cook­ing and learn­ing plea­sure. This com­pa­ny has man­aged to raise $58 mil­lion in investor mon­ey and announced that it has sur­passed 1 mil­lion meals/month. At $10/meal, that puts Blue Apron’s year­ly rev­enue run rate at $120 mil­lion. Blue Apron launched a new e‑commerce site and just opened this super huge ware­house in New Jer­sey of all places to do their ful­fill­ment. CEO Matt Salzberg loves to cook. Yet, trips to his local super­mar­ket left him dis­ap­point­ed — where were the fresh ingre­di­ents, fresh pro­duce that just begged to be eat­en? And so, Blue Apron was born. Salzberg states “the only thing we cur­rent­ly sell on the web­site, that isn’t food, is our sea­son­al cook­book,… peo­ple love them, and what we’ve learned is that Blue Apron is inte­grat­ed into our cus­tomers dai­ly lives as a brand they engage with and trust, and they want to buy things from us.” Blue Apron is cre­at­ing an envi­ron­ment…

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New York ecommerce startup Blue Apron takes food delivery to new heights

It’s offi­cial: as pre­vi­ous­ly pre­dict­ed here, New York ecom­merce start­up Blue Apron has just suc­cess­ful­ly closed a $50 mil­lion Series C round led by Stripes Group. For those ecom­merce ana­lysts out there who might not yet have heard of it, Blue Apron is a food deliv­ery ser­vice spe­cial­iz­ing in fresh ingre­di­ents and entic­ing recipes.  Between its launch in 2012 and March this year, its month­ly total of food serv­ings has soared to 500,000. Steam­ing for­ward Giv­en that that total was just 100,000 per month in August 2013, you don’t have to be a whizz kid of an ecom­merce ana­lyst to fig­ure out that it’s enjoyed some pret­ty spec­tac­u­lar growth. Its rev­enue run rate has topped $60 mil­lion and, just pri­or to the Series C round, it was val­ued at just south of $500 mil­lion. Blue Apron’s pre-order struc­ture allows it to work out exact­ly how much food it’s going to need to order, so it rad­i­cal­ly cuts back on waste (cus­tomers pre-order a week of meals). And, for anoth­er, it has the abil­i­ty to or order at bulk with the siz­able whole­sale dis­count that goes with it. Although meals are priced at $10 a time per per­son (they’re usu­al­ly ordered…

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The rise and rise of gourmet cook-at-home meal-kit subscription service Blue Apron

Busy e‑commerce man­agers, like every­one after hard day’s work, need to eat when they arrive home quak­ing with hunger. How­ev­er, decid­ing what to cook can be a drag, espe­cial­ly if you need to go back out to the gro­cery store to fetch that all-impor­­tant garam masala or turmer­ic. New York e‑commerce start­up Blue Apron is tak­ing the strain out of home cook­ing for busy pro­fes­sion­als with its sub­scrip­tion deliv­ery ser­vice of mouth­wa­ter­ing meal kits that top chefs would approve of. Every e‑commerce manager’s dream  Accord­ing to For­tune, the start­up, which launched in 2012, is about to close a Series C round esti­mat­ed to be between $40million and $50million, and a $500million val­u­a­tion. It’s got some com­pe­ti­tion, to be sure (New York neigh­bor Plat­ed being one), but it seems to be get­ting a lot right. While some rivals, like Los Ange­les-based Pop­Up Pantry, have gone to the wall, Blue Apron is going from strength to strength. At the end of March, it announced it was serv­ing half a mil­lion meals per month – way up from the 100,000 per month it was deliv­er­ing in August last year. At $10 per meal, that trans­lates into a rev­enue run rate of $60 mil­lion.…

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