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Create 1 Million Meals a Month at Blue Apron

Think you've got what it takes to wear a Blue Apron?

So what com­pa­ny has dou­bled its sales since ear­ly May, you guessed it Blue Apron. Why is that? Humans are lazy! Blue Apron is a com­pa­ny that puts togeth­er var­i­ous meals each week, and sends the per­fect por­tions of each ingre­di­ent to users for their own cook­ing and learn­ing plea­sure. This com­pa­ny has man­aged to raise $58 mil­lion in investor mon­ey and announced that it has sur­passed 1 mil­lion meals/month. At $10/meal, that puts Blue Apron’s year­ly rev­enue run rate at $120 mil­lion. Blue Apron launched a new e‑commerce site and just opened this super huge ware­house in New Jer­sey of all places to do their ful­fill­ment. CEO Matt Salzberg loves to cook. Yet, trips to his local super­mar­ket left him dis­ap­point­ed — where were the fresh ingre­di­ents, fresh pro­duce that just begged to be eat­en? And so, Blue Apron was born. Salzberg states “the only thing we cur­rent­ly sell on the web­site, that isn’t food, is our sea­son­al cook­book,… peo­ple love them, and what we’ve learned is that Blue Apron is inte­grat­ed into our cus­tomers dai­ly lives as a brand they engage with and trust, and they want to buy things from us.” Blue Apron is cre­at­ing an envi­ron­ment…

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