Companies running online social marketing campaigns always like to know how their latest media drives are going down; now they’ll be able to pull together all the most relevant metrics they need to find out, thanks to the launch of Toronto-based startup Hello Social. Canny social media managers and community managers might like to keep an eye on this clever new kid on the block.
From opportunity to conversion
Co-founded by technical lead Bartek Nowatarski and design professional Dominik Dryja, the new company helps firms wishing to run contests on social platforms like Facebook (or their own web properties), by pinpointing the trends and opportunities which will most likely lead to better engagement and higher conversion rates.
Hello Social uses its web-based platform (a Photo Contest for Facebook) to create social promotions in a simple and intelligently measurable way. Companies just need to name their contest, and then select settings — like how many entries any one participant can make, how many entries can win, whether participants have to ‘Like’ their webpage to take part and when the contest shuts.
A few steps to success
As Dryja explains:
“We’re giving the tools for Internet companies to track very simply whether he’s actually an engaged user, whether he’s actually recommended something, whether he’s a paid user, all coming soon in future releases. There’s no system right now that delivers this kind of solution, and we’d like to continue in the future developing things in that area.”
A flat fee of $199 is chargeable per campaign, followed by a recurring daily rate of $4.99 throughout the contest’s run. Unlike competitor platforms, Dryja says, Hello Social isn’t locked down to specific platforms.