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Social Media

Interactive ad startup True[X] ramps up its war on worthless impressions

Busi­ness devel­op­ment man­agers work­ing to dri­ve online adver­tis­ing sales for their dig­i­tal agen­cies’ clients will like Joe March­ese: he’s at war with an indus­try that too often allows gen­uine­ly cre­ative efforts in dig­i­tal adver­tis­ing to get buried in a tsuna­mi of worth­less impres­sions. And his

Twitter shares take a dive on stock market

Twit­ter shares nose­dived ear­li­er this week when they went on sale on the stock mar­ket for the first time. The share price on Tues­day was the low­est lev­el they had been since the com­pa­ny made their Ini­tial Pub­lic Offer­ing (IPO) back in Novem­ber 2013, drop­ping to

Revealed: Upworthy’s new revenue model

There can’t be many social media man­agers who haven’t heard of New York’s mete­or­i­cal­ly suc­cess­ful viral aggre­ga­tion and con­tent shar­ing start-up Upwor­thy; and with its recent­ly announced mon­e­ti­za­tion plan, there’ll be few­er still. Col­lab­o­rat­ing on native adver­tis­ing Last Octo­ber, short­ly after it raised $8 mil­lion in