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Social Media

Social media marketing startup Offerpop looks beyond New York to expand after 15 million Series C round

As just about all social media man­agers know, social media has become an indis­pens­able chan­nel for mar­ket­ing. And New York’s Soft­­ware-as-a-Ser­vice start­up Offer­pop aims to con­sol­i­date its increas­ing­ly van­guard sta­tus in this field. This fol­lows a suc­cess­ful Series C round this month which added an

Interactive ad startup True[X] ramps up its war on worthless impressions

Busi­ness devel­op­ment man­agers work­ing to dri­ve online adver­tis­ing sales for their dig­i­tal agen­cies’ clients will like Joe March­ese: he’s at war with an indus­try that too often allows gen­uine­ly cre­ative efforts in dig­i­tal adver­tis­ing to get buried in a tsuna­mi of worth­less impres­sions. And his

Twitter shares take a dive on stock market

Twit­ter shares nose­dived ear­li­er this week when they went on sale on the stock mar­ket for the first time. The share price on Tues­day was the low­est lev­el they had been since the com­pa­ny made their Ini­tial Pub­lic Offer­ing (IPO) back in Novem­ber 2013, drop­ping to

New York social media analytics startup Sprinklr aims to take social advertising to dizzy heights with new ad tool

Sea­soned busi­ness devel­op­ment man­agers con­cerned to opti­mize online adver­tis­ing sales for their clients don’t need any lec­tures on the ris­ing impor­tance of the social media chan­nel in run­ning effec­tive cam­paigns. And that’s why they may be inter­est­ed in a new B2B adver­tis­ing tool launched by