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Business savvy advertising sales managers are increasingly boosting online advertising sales by tuning in to the growing shift in consumer viewing habits toward video. According to research firm eMarketer, the explosion in devices capable of displaying online video lies behind the move, driving spending on
Being bounced into going public with your product by a Facebook rival may not seem like the most propitious of starts, but social startup Swipp is making a brave fist of it. Facebook has just launched a similar product called “Graph Search”, a move which prompted
He was one of the lucky few; one of the founding fathers of Apple, getting a job straight out of college through his roomie Mike Boich. Guy Kawasaki credits his Apple experience with many great things, but mostly for the chance to work for one of
The software infrastructure developer for cross-platform gaming, PlayerScale, has just announced that its users now number over 100 million. The Belmont, California startup was only founded in 2011 but is now healthily cash-flow positive, which isn’t bad for a self-funded outfit that most gamesters will
Tom Burgess, co-founder and CEO of Linkable networks and the founder of the world’s first mobile advertising network (Third Screen Media) has offered some intriguing new ideas to mobile advertising agencies. Taking the mantra “lead with mobile” seriously, Burgess suggests that it shouldn’t be taken
Sundeep Kapur is one of the country’s foremost exponents of multi-channel marketing and is dedicated to helping big brands make sense of cross-platform promotion. He’s been doing it since 1990, but according to Sundeep, the big boys still have a lot to learn. Kapur is definitely
Doughty copywriters and art directors who’d like to see their online advertising agencies aim for the Super Bowl have some top insider advice to chew over, thanks to Venables Bell & Partners co-founder Paul Venables. VB&P has produced some dazzling spots at the Super Bowl
Kris Jones is a rare breed. He’s been active in Internet marketing both as an arbitrager and affiliate marketing whizz since the early days of the web. He’s been there and done that, and now he’s ready to share his secrets. If you’re in the
ff Venture Capital, CIT, Idea Fund Partners, Cloud Power Fund, Piedmont RIA and TechStars are amongst the investors who clubbed together to inject seed funding worth $1.8 million into Virginia-based tech startup, Distil.It. The increasingly successful little firm, which promises to protect business websites from
Mention public relations or marketing to most people and you’ll be greeted with rolled eyes and accusations of spin and untruths, however Internet marketing guru Rohit Barghava has positioned himself as the man to cut through the spin and give us ‘Likeonomics’ instead. Anyone looking