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New social media app Whisper bags $3 million in funding

If you are a social media man­ag­er or a com­mu­ni­ty man­ag­er, you need to know a secret: a new iOS social app is enchant­i­ng a vast – and con­stant­ly expand­ing – army of users and has just caught the atten­tion of some seri­ous investors. Whisper

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Sales Job with Abbott and Costello

Abbott and Costel­lo look for a sales job to pay their rent.  But while this was a com­e­dy sketch, Abbott and Costel­lo were actu­al­ly great sales­peo­ple.   Their sales skills were root­ed in com­e­dy.  They knew exact­ly how to engage the audi­ence and make them laugh.

From modest to mammoth in months: Optimizely raises $28 million

Things are look­ing bright for web­site opti­miza­tion start­up Opti­mize­ly, which offers easy A/B test­ing for com­pa­nies’ web­sites using a visu­al inter­face (that means no engi­neer­ing or cod­ing). It’s just raised Series A fund­ing of $28 mil­lion – the kind of sum to cause any product

Coming to America? The UK mobile advertising market booms

It’s com­mon knowl­edge among those hold­ing media jobs in mobile adver­tis­ing agen­cies that it’s a tough space to attract adver­tis­ers into; but intrigu­ing devel­op­ments in the UK mar­ket may lead to plen­ty of new appli­cants for media jobs in the indus­try if they catch on

Will Amazon tremble at Walmart’s same day delivery dream?

E‑commerce man­agers over at Ama­zon might be feel­ing an icy chill down the back of their necks if a rumored new devel­op­ment at Wal­mart comes to fruition. Read­ers pick­ing up news sto­ries here while search­ing for media jobs might have noticed that the focus is

Why video will kill the banner ad in online advertising

Every good busi­ness devel­op­ment man­ag­er with an inter­est in boost­ing online adver­tis­ing sales must keep his or her com­mer­cial radar fine­ly tuned on the lat­est mar­ket trends; and one dig­i­tal adver­tis­ing expert con­fi­dent­ly pre­dicts that the trend to watch is video adver­tis­ing. In a blog

How to mix social discovery with the newest movies: Meet Vdeo

Social media man­agers and com­mu­ni­ty man­agers who like to keep abreast of new devel­op­ments might expe­ri­ence a fris­son or two of excite­ment over Rdio’s lat­est offer­ing: Vdeo, the new video-stream­ing ser­vice that blends view­ing with social dis­cov­ery. It’s been a long time in the making,

How TipSense makes Big Data look simple

The intre­pid busi­ness devel­op­ment man­ag­er and chief tech­nol­o­gy offi­cer hun­gry for big new ideas might not have noticed one that’s prob­a­bly des­tined to go stel­lar any time soon: TipSense, a plat­form that crunch­es mas­sive, unstruc­tured data sets in an instant to yield prac­ti­cal, sim­ple, clear

Why mobile advertising agencies need new generation creativity

Any­one look­ing for media jobs in adver­tis­ing will have lit­tle option but to con­tend as cre­ative­ly as pos­si­ble with the great mobile dis­rup­tion, accord­ing to a vet­er­an adver­tis­ing and dig­i­tal media exec­u­tive. Quentin George recent­ly told the Lon­don Finan­cial Times news­pa­per, “Peo­ple were con­cerned with