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Omnicom reveals revenue share venture with mobile ad firm Amobee

Details of a unique rev­enue shar­ing joint-ven­­ture are emerg­ing between the mighty ad hold­ing com­pa­ny, Omni­com, and the up-and-com­ing mobile adver­tis­ing firm Amobee. Adver­tis­ing jug­ger­naut Omni­com owns a pletho­ra of promi­nent agen­cies, includ­ing TBWA, DDB and BBDO, and its pact with Amobee marks a striking

Can an app improve mental wellbeing?

Research sug­gests that over a quar­ter of peo­ple will suf­fer with a men­tal health prob­lem at some point in their lives and pret­ty soon these peo­ple could be access­ing an app rather than under­go­ing ther­a­py. The team behind social game Super­Bet­ter claim they can now

The Coming Wave of Mobile Internet

Will cel­lu­lar phones become the com­put­er of choice for most peo­ple?  With 6 bil­lion phones vs 1.2 bil­lion com­put­ers the ques­tion may have already been answered. There are sev­en bil­lion peo­ple in the world yet there are only 1.2 bil­lion com­put­ers, accord­ing to All Things

Apple VP joins Anime Start Up and Becomes a Manga Fan

For­mer Apple mobile exec­u­tive Andy Miller has jumped ship and land­ed on a Face­book page that’s ded­i­cat­ed to all things Man­ga, Ani­me and Japan­ese Pop Cul­ture, to steer it towards web and app suc­cess. Miller, who’s cur­rent­ly firm­ly ensconced in the board­room of Leap Mobile,

Quartz – aimed at the elite, but will it pay?

Atlantic New Media’s lat­est busi­ness title, Quartz, is only avail­able in a dig­i­tal for­mat, designed pure­ly for mobile and tablets, and the tar­get audi­ence is strict­ly elite, com­pris­ing Inter­na­tion­al busi­ness lead­ers who demand the high­est qual­i­ty infor­ma­tion to help them nav­i­gate the mine­field that is

MediaFed Planning to Outperform Flipboard Following Taptu Buy Out

Strug­gling news aggre­ga­tion app Tap­tu must have thought all of its Christ­mases had come at once fol­low­ing its acqui­si­tion by Euro­pean news­feed mon­e­ti­za­tion and RSS com­pa­ny Medi­aFed and now the pair are plan­ning to take on estab­lished read­er apps includ­ing Flip­board and Pulse. It’s long been


Is Mobile the Future of TV?

A new com­pan­ion app aimed at enhanc­ing the view­ing expe­ri­ence has entered the mobile mar­ket­place, but will Zee­box suc­ceed in an are­na where many execs are still mak­ing their minds up about the ben­e­fits of sec­ond screen? 1.5 mil­lion down­loads and 300,000 – 400,000 unique views per month, along with an eight-dig­it invest­ment from BskyB in the

Mobile advertising agencies must show they take privacy seriously

Indus­try experts are warn­ing that mobile adver­tis­ing agen­cies must clear­ly demon­strate their com­mit­ment to con­sumer pri­va­cy if they are to secure new busi­ness. As mobile phones adver­tis­ing explodes with the bur­geon­ing uptake of smart­phones, so peo­ple are grow­ing more wary of what hap­pens to their