The recommendations sector has a new arrival with the launch of Snoox, the online service that gathers advice from close friends.
Creative business development associates, chief technology officers and product managers will find the unique slant offered by Snoox intriguing. Rather than Googling ratings for a product, vacation or restaurant, say, from an army of strangers, the new startup confines your feedback to your closest and most trusted friends.
As its founder Guy Poreh puts it, “We all have our go-to friends who we ask for advice in real life, which was the inspiration behind Snoox. You would no sooner stand in the middle of a subway car and ask a group of strangers for a recommendation for the best Italian restaurant in Manhattan, expecting a response that you can trust. Instead, the most influential recommendations come from our real friends.”
LiveStar meets Pinterest
Snoox is, loosely speaking, a fusion between recommendations services like Stamped and LiveStar with Pinterest, placing the most relevant advice on a web page. But there’s a difference, too. Users are invited to write recommendations only for services or products they have directly and personally experienced. On joining Snoox, they simply connect their Facebook accounts, whereupon the site pulls up all the pages they’ve liked to create a list of objects or places they might feel like recommending to their friends.
The result is a profile page shimmering with lively content, with recommendations and thumbnails grouped into “displays” which resemble Pinterest’s boards. The site prompts users to include a “to buy” link (a “Get it now” button) if possible but they’re equally free to include links of their own and specify whether it’s to a store, a video, or simply more information. The click-to-buy links automatically generated by Snoox integrate with reputable sites like Amazon, GrubHub and Best Buy.
The pleasures of personal recommendations
And Snoox is extraordinarily nimble in finding those images, product descriptions and links, a task it performs with impressive speed. It doesn’t take that long to build lively pages like Restaurants, Hotels, Food, and so on, and add bespoke recommendations under each umbrella.
For the present, Snoox is available on Facebook and the web only, but Poreh says that additional platforms are in the pipeline.