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INTERVIEW: Could “Small Data” be the key to Social Media, Victor Pineiro at Big Spaceship thinks so?

INTERVIEW: Could "Small Data" be the key to Social Media, Victor Pineiro at Big Spaceship thinks so?

Roy Weiss­man of MediaJobs.com spoke with Vic­tor Pineiro from Big Space­ship on a wide range of impor­tant Social Media issues in the indus­try today.  Espe­cial­ly those involv­ing adver­tis­ing and how to gauge suc­cess for your social media out­reach endeav­ors. Lis­ten in or read along as Roy Weiss­man talks with Vic­tor about why he believes that “Small Data” is crit­i­cal to social media. You can lis­ten to the inter­view as well as read it below: Roy:                       My name is Roy Weiss­man from MediaJobs.com, and we’re talk­ing with Vic­tor Pineiro, the Vice Pres­i­dent of Social Media at Big Space­ship. Vic­tor over­sees the agen­cy’s social media and con­tent team. Over the course of his tenure at Big Space­ship, he was the lead copy­writer and strate­gist for Skit­tles dur­ing its first three years on Face­book and Twit­ter. His clients have includ­ed Google, Cray­ola, Wrigley, Lucas Film, Sonos and Chobani. Vic­tor was list­ed in Busi­ness Insid­er’s 30 most cre­ative peo­ple in social media, and he’s a fre­quent con­trib­u­tor to Ad Age, Digi­day, Fast Com­pa­ny and Mash­able. Wel­come, Vic­tor. Vic­tor:                   Thank you. Thanks for hav­ing me. Roy:                       It’s a plea­sure. One thing I want to men­tion, could you tell us a lit­tle bit about Big Space­ship? How…

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Is Pinterest trying to take the Internet by Storm with the click of a Button?

Is Pinterest trying to take the Internet by Storm with the click of a Button?

Mar­keters make note! Pin­ter­est recent­ly unveiled that it will be launch­ing “buyable pins” lat­er this month, here’s how it works: Rich Pins are pins which have much more infor­ma­tion than a nor­mal link, for instance a step by step info­graph­ic on oven clean­ing will get a new but­ton that allows users to pur­chase ovens direct­ly from retail part­ners like Macy’s, Nord­stroms and so on in order to stock Pin­ter­est with mil­lions of prod­ucts. Users will see prices, be able to select spe­cif­ic types of a prod­uct, and then they can tap the but­ton to buy the prod­uct. Which is then shipped direct­ly to you. Pin­ter­est is using Shopi­fy (jobs at Shopi­fy) and Demand­ware (jobs at Demand­ware) right out of the gate with Stripe han­dling its pay­ments, and col­lab­o­rat­ing with com­pa­nies like Brain­tree and Apple to “make sure Pin­ter­est nev­er touch­es cred­it card infor­ma­tion.” They claim there isn’t any fee for buy­ers and mer­chants which they says will include work­ing with tens of thou­sands of local brands. Buyable Pins show up in all of Pinterest’s fea­tures, like rec­om­men­da­tions and search. Users can pay with a cred­it card or with Apple Pay. It appears that this is just a tip of the Ice­berg…

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Bored with anonymous recommendations? Go personal with Snoox

The rec­om­men­da­tions sec­tor has a new arrival with the launch of Snoox, the online ser­vice that gath­ers advice from close friends. Cre­ative busi­ness devel­op­ment asso­ciates, chief tech­nol­o­gy offi­cers and prod­uct man­agers will find the unique slant offered by Snoox intrigu­ing. Rather than Googling rat­ings for a prod­uct, vaca­tion or restau­rant, say, from an army of strangers, the new start­up con­fines your feed­back to your clos­est and most trust­ed friends. As its founder Guy Poreh puts it, “We all have our go-to friends who we ask for advice in real life, which was the inspi­ra­tion behind Snoox.  You would no soon­er stand in the mid­dle of a sub­way car and ask a group of strangers for a rec­om­men­da­tion for the best Ital­ian restau­rant in Man­hat­tan, expect­ing a response that you can trust.  Instead, the most influ­en­tial rec­om­men­da­tions come from our real friends.” LiveS­tar meets Pin­ter­est Snoox is, loose­ly speak­ing, a fusion between rec­om­men­da­tions ser­vices like Stamped and LiveS­tar with Pin­ter­est, plac­ing the most rel­e­vant advice on a web page. But there’s a dif­fer­ence, too.  Users are invit­ed to write rec­om­men­da­tions only for ser­vices or prod­ucts they have direct­ly and per­son­al­ly expe­ri­enced.  On join­ing Snoox, they sim­ply con­nect their Face­book accounts, where­upon…

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Is the World Ready for a New Micro-Blogging Platform? The Answer Could Be Obvious.

What hap­pens when you cross Pin­ter­est and Word­Press?  . Obvi­ous is the lat­est com­pa­ny to offer its own blog­ging plat­form.   Medi­um is designed to allow peo­ple to choose the lev­el of con­tri­bu­tion they pre­fer and is sub­stan­tial­ly visu­al.  Obvi­ous Corp still has much to prove fol­low­ing the launch of Medi­um, a very visu­al web pub­lish­ing plat­form. Can an impres­sive pedi­gree guar­an­tee suc­cess in a crowd­ed mar­ket? Or do you still need to offer an inno­v­a­tive prod­uct to tempt users away from their exist­ing tools? Obvi­ous Corp. is about to find out. Backed by Twit­ter co-founders Evan Williams and Biz Stone plus the rest of the Obvi­ous crew, Medi­um could democ­ra­tize con­tent dis­tri­b­u­tion. The way Twitter’s retweets gave any­one with 140 char­ac­ters of bril­liance a way to spread across the web, Medi­um could do the same for longer thoughts. While you can’t ignore the her­itage it’s abun­dant­ly clear that Medi­um is a next gen­er­a­tion blog­ging tool, its play for the CMS could be viewed as a smart one fol­low­ing the recent ‘lais­sez faire’ atti­tude adopt­ed by the larg­er web pub­lish­ing com­pa­nies. It can­not be argued that the task of tak­ing on the big boys – Word­Press for exam­ple cur­rent­ly pow­ers 16%…

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How The Fancy will Challenge Pinterest

When is a pic­ture worth a $1,000 dol­lars?  When its on The Fan­cy. The new social site The Fan­cy is also try­ing to prove they could be worth a lot of mon­ey. Accord­ing to Busi­ness Insid­er, Apple is in talks to acquire the fast-grow­ing social com­merce site backed by the co-founders of Twit­ter and Face­book. Already being called an archri­val to Pin­ter­est, but with a far small­er group of active mem­bers, The Fan­cy works in a sim­i­lar way. It is a pho­­to-shar­ing web­site that, accord­ing to it’s about page is, “part store, blog, mag­a­zine and wish­list. It’s a place to dis­cov­er great stuff, to curate a col­lec­tion of things you love, to get updates on your favorite brands and stores and to share your dis­cov­er­ies.” While Pin­ter­est ranked 16th on Alexa with 10 mil­lion active users so far in 2012, The Fan­cy dou­bled it’s users in two months to 500,000, mak­ing it the sec­ond largest social scrap­book­ing / pic­ture shar­ing sites online. While Pin­ter­est clear­ly dwarfs The Fan­cy at the moment, some believe a David and Goliath bat­tle is about to occur between the two star­tups. How The Fan­cy can Chal­lenge Pin­ter­est Accord­ing to Forbes.com, there is one main fea­ture…

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