When are web users bypassing Google for Amazon? When they are searching for products. Why search in Google for products that are on Amazon? It gets even more significant when mobile comes into play. Using Amazon’s mobile app shoppers can buy at Amazon right from their phone.
The vast majority of Google’s revenue is from paid advertising. The biggest growth in this paid advertising is from the sale of products. Looks like Amazon has a large advantage. Thanks to Business Insider for the video.