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Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook

With 2.13 bil­lion month­ly active users glob­al­ly Face­book is the largest coun­try in the world.  Every month more peo­ple vis­it Face­book than are in Chi­na or India.  Accord­ing to Pew Inter­net over 52% of the entire pop­u­la­tion of the US uses Face­book every day. Those work­ing at Face­book are work­ing for a very glob­al com­pa­ny.  90% of Face­book users are not even locat­ed in the Unit­ed States. With over 25,000 employ­ees and over 1,700 open jobs the com­pe­ti­tion is fierce. But What About Declin­ing Time on the Face­book Site? With the recent change in the con­tent shown in user’s news­feeds and the talk of Social Media addic­tion Face­book has seen some decline in time spent.  How­ev­er with rev­enues of $13 bil­lion dol­lars per quar­ter or over $50 Bil­lion Dol­lars per year, Face­book has plen­ty of resources to draw from to find ways to improve.  They also employ some of the smartest engi­neers in the world. Most like­ly Face­book will find ways to grow their user inter­ac­tions over time that far sur­pass­es what they have now. What do Face­book Employ­ees Real­ly Think about Face­book? Face­book employ­ees like their jobs and their com­pa­ny. 99% of the employ­ees approve of the CEO and…

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Five screens TV, Desktop, Laptop, Tablet, Smartphone, look out Marketers, Future is here!

Five screens TV, Desktop, Laptop, Tablet, Smartphone, look out Marketers, Future is here!

There is so much unbe­liev­able and inter­est­ing con­tent out there nowa­days that adver­tis­ers are going crazy try­ing to fig­ure out ways to cap­i­tal­ize on all of it. Cur­rent­ly there isn’t a stan­dard met­ric for a mor­ph­ing view­ing indus­try. There needs to be a sin­­gle-source mea­sure­ment for every pos­si­ble con­tent inter­face, tablet, mobile, stream­ing, etc., with­out it mar­keters are going to have a hell of time. Adver­tis­ing is in a dire need to rede­fine what TV is. TV net­works throw back at least %50 of their rev­enue to pro­duce orig­i­nal pro­gram­ming, they real­ize that stream­ing is huge for their TV audi­ences and brands. Let’s not for­get how the new prac­tice of binge TV watch­ing has set record break­ing results for new pro­grams and sport events. Net­works have kept on top of the chang­ing medi­ums for view­ing the mate­r­i­al, wher­ev­er and when­ev­er and by doing so have seem surges in view­er­ship. Stream­ing is a brand builder for TV, it cre­ates fans, new and old, gets peo­ple engaged, espe­cial­ly when adding social net­work­ing into the fray. Mind you a lot of these stream­ing ser­vices don’t do the adver­tis­ing thing, but mar­keters always seem to fig­ure out way to sneak in there. It’s crit­i­cal…

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Why is Hipstamatic back, and why should you even care?

Why is Hipstamatic back, and why should you even care?

Hip­sta­mat­ic is an app that was launched back in Decem­ber of 2011 as D‑Series. It was one of the first in the pho­to app mar­ket to intro­duce lo-fi instant cam­era or vin­tage aes­thet­ics from any era to your pho­tos. Unfor­tu­nate­ly it was blown out of the water by none oth­er than Insta­gram. Hip­sta­mat­ic founder and CEO Lucas Allen Buick had explained that they were hav­ing a real hard time mon­e­tiz­ing the prod­uct and ser­vice issues made it impos­si­ble to keep the app going even though they had 2 mil­lion down­loads in under a year. The iPhone app has just launched a brand new col­lab­o­ra­tive social pho­to com­po­nent avail­able on iTunes right now called DSPO [pro­nounced Dis-po]. Buick explains that a lot of new tech­nol­o­gy such as Apple’s Cloud­Kit have afford­ed Hip­sta­mat­ic a real chance to get back at it again but the mar­ket is even more com­pet­i­tive three years lat­er. “There aren’t many oppor­tu­ni­ties in life nor busi­ness when we are pre­sent­ed with a redo,” Buick said. “I’m so hap­py to get this oppor­tu­ni­ty. I just hope we got it right this time.” So DSPO is a social cam­era designed to get peo­ple to chat about and share pho­tos. They’re…

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Social media brings disappointing results for businesses

Recent­ly busi­ness­es have start­ed to ana­lyze the suc­cess of their social media cam­paigns and their social media man­agers are fac­ing a dis­ap­point­ing set of results. In a sur­vey car­ried out by Gallup, more than 62% of busi­ness­es claimed that their social media engage­ments had no influ­ence on the pur­chas­ing deci­sions made by con­sumers, with only 30% acknowl­edg­ing that it had some influ­ence. Only 5% believed that social media exert­ed a great deal of influ­ence, while 3% did not know. These results were in spite of US com­pa­nies spend­ing an esti­mat­ed total of $5.1bn on adver­tis­ing on social media plat­forms dur­ing 2013. Gallup claims that Face­book and Twit­ter users are ‘high­ly adept at tun­ing out’ brand con­tent and con­clud­ed that ‘social media are not the pow­er­ful and per­sua­sive mar­ket­ing force many com­pa­nies hoped they would be.’ The dimin­ish­ing pow­er of Face­book Social media has also made it more dif­fi­cult for com­pa­nies to reach their tar­get mar­kets. For exam­ple, Face­book has made sig­nif­i­cant changes in the way it dis­plays their users’ news feeds, only fea­tur­ing those it believes they will be inter­est­ed in. Accord­ing to social-media ana­lyt­ics com­pa­ny, EdgeR­ank Check­er, this result­ed in a 16% down­turn in the num­ber of users brands…

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Introducing Pinta, the new shop aimed at cross-cultural marketing

It’s pret­ty impos­si­ble these days for any­one with media jobs in online adver­tis­ing agen­cies to ignore the grow­ing influ­ence of His­pan­ic con­sumers. Busi­ness devel­op­ment man­agers who want to tap into this expand­ing audi­ence might do well to take note of a new devel­op­ment from the spe­cial­ist agency Jef­frey­Group, which is launch­ing a spin-off shop called Pin­ta to aug­ment its exist­ing empha­sis on Span­ish-speak­ing con­sumers. The art of cross-cul­­tur­al mar­ket­ing  The new shop will oper­ate out of offices in New York, Los Ange­les and Mia­mi (where, like its par­ent Jef­frey­Group, it’ll be head­quar­tered). Any busi­ness devel­op­ment man­ag­er who feels a blend of puz­zle­ment and intrigue over its cho­sen name will get an “Aha!” moment as soon as they real­ize it’s the Span­ish word for “paint” and is intend­ed to metaphor­i­cal­ly evoke “the art of cross-cul­­tur­al mar­ket­ing.” Upon its launch, it will have 20 employ­ees who between them will work with a ver­i­ta­ble A‑list of brand names, includ­ing John­nie Walk­er, Face­book, 21st Cen­tu­ry Fox’s “Fox His­pan­ic Media”, Dia­geo, Toron­­to-Dom­in­ion Bank’s sub­di­vi­sion TD Bank and T‑Mobile US. The senior VP of mar­ket­ing, brand and adver­tis­ing at T‑Mobile US, Peter DeLu­ca, said, “The His­pan­ic mar­ket for T‑Mobile is extreme­ly impor­tant.” His com­pa­ny launched a…

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