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Visionary Swiss Army Knife Wanted for Marketo as their Social Marketing Manager

Visionary Swiss Army Knife Wanted for Marketo as their Social Marketing Manager?

Mar­ke­to is seek­ing a Mar­ket­ing Man­ag­er for their Social Media mar­ket­ing. They want to imple­ment cut­t­ing-edge online mar­ket­ing prac­tices for an indus­try-lead­­ing mar­ket­ing team.  This Social Mar­ket­ing Man­ag­er role will be respon­si­ble for lead­ing a vari­ety of ini­tia­tives, and will also be inte­grat­ed into mul­ti-func­­tion­al teams work­ing on high-pri­or­i­­ty cam­paigns and projects.  You would work on learn­ing best prac­tices and sup­port­ing the over­all team suc­cess. Apply Here So what kind of Social Mar­ket­ing Man­ag­er is Mar­ke­to look­ing for? You most def­i­nite­ly should have at least sev­en years under your belt, and it should be in dig­i­tal mar­ket­ing, and/or relat­ed fields includ­ing research, adver­tis­ing, man­age­ment con­sult­ing, media and pub­lish­ing. You need to be able to tran­si­tion effort­less­ly from vision­ary plan­ner to hands-on execu­tor as sit­u­a­tions demand it. They absolute­ly want a hound for learn­ing the newest meth­ods. Writ­ing and edit­ing must be a sec­ond nature char­ac­ter­is­tic. The ide­al can­di­date will be a blend of Dig­i­tal Strate­gist and Social Plat­form Expert, have expe­ri­ence work­ing on behalf of cor­po­rate and/or B2B and B2C brands. If you get the job you’ll be suc­cess­ful­ly launch­ing prod­ucts and pro­grams and eval­u­at­ing cam­paign results against objec­tives plus lots more. In order to boost Marketo’s brand and over­all…

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How The Fancy will Challenge Pinterest

When is a pic­ture worth a $1,000 dol­lars?  When its on The Fan­cy. The new social site The Fan­cy is also try­ing to prove they could be worth a lot of mon­ey. Accord­ing to Busi­ness Insid­er, Apple is in talks to acquire the fast-grow­ing social com­merce site backed by the co-founders of Twit­ter and Face­book. Already being called an archri­val to Pin­ter­est, but with a far small­er group of active mem­bers, The Fan­cy works in a sim­i­lar way. It is a pho­­to-shar­ing web­site that, accord­ing to it’s about page is, “part store, blog, mag­a­zine and wish­list. It’s a place to dis­cov­er great stuff, to curate a col­lec­tion of things you love, to get updates on your favorite brands and stores and to share your dis­cov­er­ies.” While Pin­ter­est ranked 16th on Alexa with 10 mil­lion active users so far in 2012, The Fan­cy dou­bled it’s users in two months to 500,000, mak­ing it the sec­ond largest social scrap­book­ing / pic­ture shar­ing sites online. While Pin­ter­est clear­ly dwarfs The Fan­cy at the moment, some believe a David and Goliath bat­tle is about to occur between the two star­tups. How The Fan­cy can Chal­lenge Pin­ter­est Accord­ing to Forbes.com, there is one main fea­ture…

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Soldsie Makes the F‑Word Work

A San Fran­cis­co start-up wants to put the com­merce in F- Com­merce. These days, the big f‑word on Face­book is “F‑commerce,” or, in two words, “Face­book Com­merce.” As weak­en­ing of the stock has shown, Face­book may not be as valu­able as every­one ini­tial­ly thought, due in part to it’s inabil­i­ty to also be an effec­tive com­merce web­site. Cur­rent­ly even fan pages of brands still must trans­port cus­tomers away from Face­book to anoth­er web­site so they can make a pur­chase. How­ev­er, a San Fran­­cis­­co-based start­up called Sol­dsie is look­ing to change all of that. Last week they launched a social media point-of-sale pro­gram that allows busi­ness­es to sell on Face­book sole­ly by using Face­book com­ments. Accord­ing to TechCrunch.com, the com­pa­ny soft-launched in May and has now reached over one mil­lion dol­lars in trans­ac­tions across a net­work of 75 dif­fer­ent busi­ness­es, run by their social media man­agers. With those types of results in such a short amount of time, it appears Face­book Com­merce may actu­al­ly be pos­si­ble. How Sol­dsie Works As with all great new tech­no­log­i­cal advance­ments, like Pay­pal or Face­book itself, the way in which Sol­dsie works is sim­ple. All cus­tomers have to do is go to a company’s fan page,…

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