// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent');

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Palantir, The Most Secret Company Ever:
Why You Should Work There
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Tuesday, March 21, 2017

Nvidia Makes AI computing possible in Cameras
Why You Should Work There
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Wednesday, March 15, 2017

How fast is this Blockchain thing going to take over? -

Monday, January 30, 2017

Is 360 Video the Future of Media? -

Wednesday, January 18, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Wednesday, January 11, 2017

What Will Making a VR Game While in Virtual Reality be like? -

Wednesday, January 4, 2017

UltraHaptics – Control Everything with Just the Wave of a Hand -

Thursday, December 22, 2016

QVC Lifestyle On Air Program Host National Search -

Friday, December 16, 2016

How Massive Can You Make Virtual Reality, literally? -

Wednesday, November 23, 2016

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Wednesday, November 16, 2016

Can SyncThink Read Your Mind? -

Wednesday, November 9, 2016

Can CodeFights Get You That Developer Job? -

Wednesday, November 2, 2016

Giftbit is Giving You Your own Online Currency and Gift Cards -

Thursday, October 6, 2016

Visionect Can Turn Traffic into an Advertising Opportunity -

Tuesday, October 4, 2016

Houzz – Transforming Homes into Augmented Reality Shopping Malls -

Thursday, September 29, 2016

What is Happening at UBER at this Very Moment? -

Tuesday, September 27, 2016

Waygo Translation App takes you out for Chinese -

Thursday, September 22, 2016

Is the Operator App a Media Game Changer? -

Tuesday, September 20, 2016

How much Money can you make in VR? -

Thursday, September 15, 2016

What is a Chatbot and how can it Change your Business? -

Tuesday, September 13, 2016

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How do you turn $77 million in advertising revenues into $3 billion dollars?

Why Publishers Should Ditch Advertising

Publishers are leaving billions of dollars on the table by focusing on advertising as their primary revenue source.  In reality advertising revenue should be the last channel of revenue they rely on. With words like view ability, fill rate and Ad blockers (the really bad word) the advertising eco system has become a mine field with many obstacles to overcome. In a July 2014 study by Google the search engine giant determined that the average website’s ad view ability is 50.2%.  That means half of the average publisher’s ads are not seen and do not earn any income for the publisher. With the steep growth of Programmatic ad buying site specific purchases are becoming rarer for traditional ad units.  Advertisers are purchasing audiences using behavioral data and are matching that to the cheapest inventory they can find to cherry pick the best audience for their product. So CNN gets a low ball ad buy and the advertiser only buys the ads viewed by the optimal prospects for their products.  If a Publisher can attract a premium audience perhaps they can maximize their ad revenue.  But even the most premium Publishers (ie: Wall Street Journal, Time Inc., Vogue etc) cannot consistently attract…

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Can a Digital Media Specialist Drive Meaningful Change in a Job?

Digital Media Specialist at Sterling Rice Group

How do you qualify an idea with life? Well, for this Boulder Colorado based Ad Age Small Agency of the Year there are some tangible litmus tests; does the idea evoke emotion? Does it create affinity and ultimately change behavior? If it doesn’t then it’s back to the drawing board. Ultimately we value and strive to create ideas that make a real difference for brands, businesses and the world around us. At Sterling Rice Group (SRG), as the Digital Media Specialist, you will have the opportunity to work with some of the world’s leading brands including Pepsi, Heinz, Nestle, Starbucks, Kellogg’s, Kashi, Taco Bell and many more. The impact of SRG’s work is seen and felt around the world every day: on the bottom line, at shareholder meetings, in late-night talk show monologues, and university lecture halls. It’s the kind of work that gets noticed, inspires action, and creates impact. But you need to be great at online media planning and buying and have a working knowledge of basic “media math” and negotiation tools, including but not limited to CPM/CPA/CPC modeling, ROI forecasting, cost negotiation, and budgeting. The Digital world should be a natural place where you have achieved success…

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New York Advertising Careers That will Make You Rich

For many recent New York City graduates, it can be a difficult decision deciding what type of advertising careers to pursue. According to the CNN Money, advertising careers will increase 16.4 percent in the next 10 years. This increase is more than a 1.7 percent annually over the next 10 years. Other careers, such as a newspaper reporter or news correspondent will decline between 13 and 14 percent in the next ten years. News analysts will see little change in the number of analysts working in the field, only a 2 percent decline. How do you choose the careers that will make you rich? There are several factors think about. Are you passionate about your job? Choose a company, which will nurture that passion, and allow you to have as much control over the decision process. Does your company support you? This is a reason job seekers need to consider when choosing your career. Another reason some employees may quit their advertising jobs is they believe employers are not using their talents.   Best employees tailor their skills to their advertising careers The biggest thing I tell interns is to pick a category and figure how to do it really…

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Pay-Per-Face, the Next Wave of Targeted Advertising Analysis

Pay-Per-Face, the Next Wave of Targeted Advertising Analysis

What is “pay-per-face” or “pay-per-look”? Well it’s a way for advertisers to charge you for very specific and targeted views of content. Miami-based AdMobilize (jobs at AdMobilize), is expanding its concept of “Google Analytics for the real world.” The company has released a second version of its AdBeacon device and accompanying software. This is after testing the previous version in 30 companies over nine countries. They’ve recently announced an acquisition of a new $1.6 million in funding. CEO and founder Rodolfo Saccoman says the small device now has GPS, a 5-megapixel camera, a Linux computer board, and “advanced facial detection.” The AdBeacon is a detector of real-world customers. You put the device on the wall or counter top close to a digital billboard or display ad, and set it to Wi-Fi for access. On your desktop, you or a store manager can scrutinize what’s happening the same way you would when looking at web analytics for a website. You want to find out why visitors/customers do what they do, who they are, and what they may prefer. For instance, you may want to know why one side of a store aisle gets more customers than another, or how many people have…

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Punched by a Hologram? Interactive Holograms you can feel.

Punched by a Hologram? Interactive Holograms you can feel.

Here’s the future for marketing and advertisers. Imagine displaying holographic products that you can not only touch but will react with you. Picture a floating can of Coca-Cola that you could grab and pretend to drink, or a crispy potato chip you could place in your mouth. Read on, I’m telling you. Next level media here, Interactive holograms you can feel! By now you all should know that holograms are a staple of science fiction and go as far back to 1893, thanks to Jules Verne. Even recently they have come into vogue due to developments in lasers for entertainment and award events. Researchers at DNG or the Digital Nature Group have found a way to use lasers, mirrors and cameras to create three-dimensional, interactive holograms comprised of tiny points of light called voxels. The team using femtosecond lasers (a femtosecond is a quadrillionth of a second, and the lasers transmit bursts that last 30 to 270 femtoseconds), can make holograms that are safe to touch. The DNG researchers say earlier studies in creating air plasma hadn’t achieved resolution this high, and would burn human skin. The images are three-dimensional, with resolutions up to 200,000 dots per second. The voxels…

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