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Fusion on Snapchat Discover Channel – You Know Nothing about Content!

Fusion on Snapchat Discover Channel - You Know Nothing about Content!

Fusion a TV network started by ABC and Univision is on its way to growing in an unexpected outlet, that being Snapchat’s Discover channel. Since January of 2015 they’ve been up to some interesting things and are now on to adding five more original shows exclusively on the Snapchat Discover channel. They are trying to figure out what people are interested in and what they’d like to watch. Figuring out on which media platforms, like TV, YouTube, Instagram or Snapchat is important to them. In February they had run a 7 episode show called Outpost which they’ve already picked up for a second season starting on April 22.

For the new shows, they are aiming for unscripted and an international audience, oh and did we mention the channel isn’t available here in the U.S. yet? The episodes run between 2-3 minutes and will have at least 6 episodes to view. Fusion is definitely seeking sponsors for these shows but isn’t making it a necessity to release the content. Boris Gartner, strategy officer for Fusion said, “One of the great things we’re doing with Snapchat is testing formats and types of content”.
One of these cool experiments is each of the shows will be shot vertically so that people can watch them with their phones in portrait mode, talk about separating themselves from the rest of the video community.

Snapchat execs have been emphasizing full screen vertical video as unique to the mobile messaging app and a differentiator from other services like Facebook’s Instagram or Twitter’s Vine which play videos vertically but don’t take up the entire phone screen. Gartner states, he’s not sure when Fusion is going to include the U.S., but definitely plan on exploring ways for the shows to be seen after they hit the Snapchat Discover channel. So they are releasing Weird Threads – a show about eccentric fashions, Science Fiction/Science Fact – a comparison show about scientific predictions. The three others are The Artisans, Capitals, and Off The Record, which traces the source of a sample used in today’s popular music.

Beyond trying to solve the distribution of the content, they are also filming some of these shows in multiple ways, so that an episode could premiere vertically on Snapchat but eventually air in widescreen on Fusion’s TV network or Apple TV app or so that different episodes may air on different distribution outlets. Gartner made it clear he would love to see one of their series being a full 12 episode, 30 minute series on their network.

CEO of Fusion, Isaac Lee states “We understand that millennials consume content without borders and Snapchat Discover has been a critical platform in the growth and development of Fusion’s global audience.” Honestly, with that said, shouldn’t anyone out in media land be considering how do you take advantage of a thing like this? How about trying to get a foot in the door over at Fusion or Snapchat, NOW?

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