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Fusion on Snapchat Discover Channel — You Know Nothing about Content!

Fusion on Snapchat Discover Channel - You Know Nothing about Content!

Fusion a TV net­work start­ed by ABC and Uni­vi­sion is on its way to grow­ing in an unex­pect­ed out­let, that being Snapchat’s Dis­cov­er chan­nel. Since Jan­u­ary of 2015 they’ve been up to some inter­est­ing things and are now on to adding five more orig­i­nal shows exclu­sive­ly on the Snapchat Dis­cov­er chan­nel. They are try­ing to fig­ure out what peo­ple are inter­est­ed in and what they’d like to watch. Fig­ur­ing out on which media plat­forms, like TV, YouTube, Insta­gram or Snapchat is impor­tant to them. In Feb­ru­ary they had run a 7 episode show called Out­post which they’ve already picked up for a sec­ond sea­son start­ing on April 22. For the new shows, they are aim­ing for unscript­ed and an inter­na­tion­al audi­ence, oh and did we men­tion the chan­nel isn’t avail­able here in the U.S. yet? The episodes run between 2–3 min­utes and will have at least 6 episodes to view. Fusion is def­i­nite­ly seek­ing spon­sors for these shows but isn’t mak­ing it a neces­si­ty to release the con­tent. Boris Gart­ner, strat­e­gy offi­cer for Fusion said, “One of the great things we’re doing with Snapchat is test­ing for­mats and types of con­tent”. One of these cool exper­i­ments is each of the…

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