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Five Timely Exclusive Advertising Executive Jobs in New York

New York is one of the best cities to find an exclu­sive exec­u­tive adver­tis­ing job because it is home to these top 10 adver­tis­ing agen­cies: Y&R, McCann World Group, dentsu, DDB, and Ogilvy & Math­er. Exec­u­tive jobs in adver­tis­ing are more lucra­tive than when Shelly Lazarus began in 1976. Most adver­tis­ing execs receive a medi­an salary of around $167,694 annu­al­ly. How­ev­er, salaries are not the only area to change. Those in adver­tis­ing reach more peo­ple with a greater range of adver­tis­ing options. Accord­ing to the gov­ern­ment Bureau of Labor Sta­tis­tics, Adver­tis­ing and Pro­mo­tion Man­agers are the 23rd high­est pay­ing job in New York City at $143,650. New York is Num­ber One for Adver­tis­ing Exec­u­tive Jobs New York proves to be the top spot for job­less mar­ket­ing pros. Employ­ers in the New York metro area are look­ing to fill over 1,000 adver­tis­ing and mar­ket­ing posi­tions across a range of indus­tries, plac­ing it at the top of the list says Forbes Mag­a­zine. The growth of the tech indus­try in the New York has cre­at­ed an ongo­ing demand for Adver­tis­ing Exec­u­tives. New York is also home to some of the top media com­pa­nies includ­ing NBC Uni­ver­sal, Dis­ney ABC, CBS and Via­com. An orga­ni­za­tion…

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Fusion on Snapchat Discover Channel — You Know Nothing about Content!

Fusion on Snapchat Discover Channel - You Know Nothing about Content!

Fusion a TV net­work start­ed by ABC and Uni­vi­sion is on its way to grow­ing in an unex­pect­ed out­let, that being Snapchat’s Dis­cov­er chan­nel. Since Jan­u­ary of 2015 they’ve been up to some inter­est­ing things and are now on to adding five more orig­i­nal shows exclu­sive­ly on the Snapchat Dis­cov­er chan­nel. They are try­ing to fig­ure out what peo­ple are inter­est­ed in and what they’d like to watch. Fig­ur­ing out on which media plat­forms, like TV, YouTube, Insta­gram or Snapchat is impor­tant to them. In Feb­ru­ary they had run a 7 episode show called Out­post which they’ve already picked up for a sec­ond sea­son start­ing on April 22. For the new shows, they are aim­ing for unscript­ed and an inter­na­tion­al audi­ence, oh and did we men­tion the chan­nel isn’t avail­able here in the U.S. yet? The episodes run between 2–3 min­utes and will have at least 6 episodes to view. Fusion is def­i­nite­ly seek­ing spon­sors for these shows but isn’t mak­ing it a neces­si­ty to release the con­tent. Boris Gart­ner, strat­e­gy offi­cer for Fusion said, “One of the great things we’re doing with Snapchat is test­ing for­mats and types of con­tent”. One of these cool exper­i­ments is each of the…

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¿Habla Espanol? The Top Companies in Hispanic Media

There is a $1 tril­lion His­pan­ic media mar­ket to be claimed in the US in the next few years. Who’s going to walk away from the table with the largest slice of the pie? As Jeff Berovi­ci and Dorothy Pomer­antz wrote for Forbes Mag­a­zine dat­ed August 6, 2012, “His­pan­ics, now under­served by adver­tis­ers, will be the most impor­tant U.S. growth mar­ket through mid cen­tu­ry if cur­rent trends con­tin­ue.” A pop­u­la­tion growth rate esti­mat­ed to approx­i­mate an increase of 170 per­cent, will soon result in Lati­nos mak­ing up every one in three Amer­i­can res­i­dents with a medi­an age of 27 years old, or the “per­fect age” for whom adver­tis­ers tar­get. The con­clu­sion of these sta­tis­tics is obvi­ous: the His­pan­ic media and con­sumers are the next goal for any com­pa­ny capa­ble of read­ing a spread­sheet. The Top Com­pa­nies in Tele­vi­sion The big dog in His­pan­ic tele­vi­sion is Uni­vi­sion and has been since its found­ing in 1962. Now so large as to be an umbrel­la of tele­vi­sion media busi­ness­es, it includes Tele­fu­tu­ra, Glav­i­sion and three new net­works already start­ed in the first half of 2012. Accord­ing to Berovi­ci and Pomer­antz’s piece for Forbes Mag­a­zine, Uni­vi­sion was the sole tele­vi­sion sta­tion to broad­cast nation­al­ly…

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ABC and Univision Becomes News Duo

ABC and Univision Becomes

An agree­ment finalised by news giant ABC and US Span­ish lan­guage TV net­work Uni­vi­sion last week will see the first 24-hour Eng­lish news chan­nel to direct­ly cater for America’s fast-grow­ing His­pan­ic audi­ence. Talks between ABC and Uni­vi­sion began in ear­ly 2012, and in May the net­works offi­cial­ly announced the part­ner­ship with a press release. The move seems to be tak­ing advan­tage of the fast increas­ing US His­pan­ic pop­u­la­tion, which is cur­rent­ly at 16% and expect­ed to reach 30% by 2050. The His­pan­ic Con­nec­tion This part­ner­ship mix­es the best of both worlds; ABC is the biggest broad­cast­er in the world in terms of rev­enue, and a pow­er­ful news brand with award win­ning cov­er­age, while Uni­vi­sion has been a lead­ing His­pan­ic media provider for decades. So, the extent of ABC’s reach and the cul­tur­al exper­tise of Uni­vi­sion is a cause for much opti­mism with­in America’s His­pan­ic pop­u­la­tion. This yet to be named part­ner­ship will be an Eng­lish-spo­ken 24-hour news net­work that focuss­es on sto­ries rel­e­vant to the His­pan­ic com­mu­ni­ty, giv­ing this fastest-grow­ing US demo­graph­ic their first ded­i­cat­ed news ser­vice with­out alien­at­ing the rest of the pop­u­la­tion thanks to full Eng­lish con­tent. His­pan­ics will have access to cul­tur­al­ly rel­e­vant news and var­i­ous oth­er…

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