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Mobile attribution measurement startup AppsFlyer launches AppsFlyer for Agencies

Mobile adver­tis­ing agen­cies have a new mea­sure­ment tool to play with in the shape of AppsFlyer’s new offer­ing, “Apps­Fly­er for Agen­cies.” An inte­grat­ed solu­tion for a frag­ment­ed mar­ket  Any­one with media jobs in mobile adver­tis­ing will know how dev­il­ish­ly com­pli­cat­ed it is to mea­sure user attri­bu­tion in this frag­ment­ed mar­ket; now, New York’s Apps­Fly­er has a dig­i­tal, last-mile solu­tion for them. The startup’s mar­ket­ing VP, Ran Avra­hamy, told Ven­ture­Beat jour­nal­ist John Koet­si­er that many agen­cies had been “left behind” in the brand stam­pede to mobile adver­tis­ing, large­ly because of “the lack of tools to oper­ate in this fast-grow­ing, frag­ment­ed mar­ket.” The fig­ures speak for them­selves: few­er than half of mar­keters present­ly use agen­cies to help gen­er­ate mobile app installs, and the chief rea­son is that agen­cies sim­ply haven’t had the exper­tise at their dis­pos­al – or the tools – to pro­duce the results. AppsFlyer’s answer? Here’s how its CEO Oren Kaniel described it in a recent press release: “Apps­Fly­er sim­pli­fies mobile mar­ket­ing for agen­cies, free­ing them from com­plex inte­gra­tions and mul­ti­ple SDK updates. We allow them to focus on their growth tar­gets with the best tools designed espe­cial­ly for the mobile envi­ron­ment.” It has to be said that anoth­er big…

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Will New York mobile ad tracking startup AppsFlyer transform the mobile advertising market?

Most peo­ple work­ing in media jobs in mobile adver­tis­ing agen­cies would agree that, in the age of mul­ti­ple media sources, adver­tis­ers need to know which net­works they’re get­ting the best results from. And since its launch in 2011, New York mobile app mea­sure­ment, attri­bu­tion and ana­lyt­ics SaaS start­up Apps­Fly­er has been help­ing them find out. Effec­tive track­ing  Apps­Fly­er lets mobile adver­tis­ing agen­cies, app devel­op­ers and brands mea­sure mobile user attri­bu­tion across social, organ­ic, paid and viral media sources. Now a Face­book Mobile Mea­sure­ment Part­ner, the startup’s plat­form is inte­grat­ed with no few­er than 300 media sources and ad net­works, and it’s cur­rent­ly mon­i­tor­ing mobile adver­tis­ing cam­paigns at annu­al run rates of $500 mil­lion in ad spend and one bil­lion mobile app installs (its mobile traf­fic grew 80-fold in 2013). To cap it all, the com­pa­ny recent­ly announced that it’s now prof­itable too. Its suc­cess reflects its capac­i­ty to enhance mobile mar­ket­ing trans­paren­cy by help­ing mobile adver­tis­ing agen­cies and adver­tis­ers pin­point prof­itable cam­paigns based on life­time val­ue and ROI. And it’s cer­tain­ly impressed investors: at the begin­ning of March, Apps­Fly­er raised $1.7 in a Series A round led by Pitan­go Ven­ture cap­i­tal and exist­ing investor Mag­ma Ven­ture Part­ners. Pitan­go Gen­er­al Part­ner…

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