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The 63 Year Old Gaming Publisher

The 63 Year Old Gaming Publisher Publisher's Clearing House

If you’re look­ing for media jobs with new and inno­v­a­tive com­pa­nies, it’s like­ly that you may have inves­ti­gat­ed oppor­tu­ni­ties with a gam­ing pub­lish­er. After all, gam­ing is one of the fastest grow­ing and most pop­u­lar mar­kets in the world with­in the sphere of tech­nol­o­gy. But gam­ing isn’t only, as many think of it, devel­op­ing MMORPGs or the next Minecraft. In fact, if you’re look­ing for a job in gam­ing that’s kind of under the radar with prob­a­bly a lot less com­pe­ti­tion, you might want to con­sid­er jobs at Pub­lish­er’s Clear­ing House.

Yes, you read that right. Con­fused? Don’t be. The com­pa­ny that you prob­a­bly asso­ciate with mag­a­zines, large checks being deliv­ered to peo­ple’s doors while the cam­eras are rolling, and prob­a­bly old­er peo­ple (if you’re being hon­est) is actu­al­ly the fifth largest gam­ing pub­lish­er in the world today. Yes, real­ly. PCH uses gam­ing and flash-pur­chase oppor­tu­ni­ties to keep their cus­tomers enter­tained and engaged once they’ve reg­is­tered online in the hopes of get­ting one of those big checks deliv­ered to their own door.

How is a 63 Year Old Gaming Publisher the 5th Largest?

For­get about the mag­a­zine sub­scrip­tions your grand­moth­er bought try­ing to win big with the com­pa­ny, today’s PCH is all about data and mar­ket­ing automa­tion. The com­pa­ny sends over 60 mil­lion emails to their cus­tomers each week, and 25% of those are trig­ger-based through automa­tion. In order to keep and grow those kinds of num­bers, the sweep­stakes-com­pa­ny-turned-game-pub­lish­er must have clean, fil­tered data that is com­mu­ni­cat­ed clear­ly and cohe­sive­ly through­out every plat­form, tool, and tech­nol­o­gy.

Need a hint about how to sort, fil­ter, and fol­low up with your cus­tomers on a reg­u­lar basis? Con­sid­er PCH’s OCM project, which stands for opti­mized cus­tomer mod­els. A series of no less than five mod­els is tun against every sin­gle cus­tomer in their data­base — every sin­gle day. The cus­tomers are scored on a vari­ety of fac­tors such as email activ­i­ty, chan­nels they engage with, and many more.

That infor­ma­tion is then fed into deci­sion trees which deter­mine if they get an email, and if so what that email mes­sage will con­tain, as well as what the best time to send the email is. It may sound strange to hear, and it cer­tain­ly sounds strange to say at first thought, but Pub­lish­er’s Clear­ing House is actu­al­ly more inno­v­a­tive than many tech com­pa­nies out there today. Go fig­ure. And you thought they were a dinosaur com­pa­ny that had­n’t fig­ured out they were dead yet.

A Gaming Publisher Where You can Make a Difference

How many data experts, gam­ing devel­op­ers, or oth­er techies that you know of would list PCH as one of their dream employ­ers? If I had to guess, I’d put that num­ber some­where in the very low sin­gle dig­its. Which means that you may have just found the back door to a great media job that no one else has dis­cov­ered yet. Then again the word may already be on the street. After all, even you know about it now.

Does PCH sound like a media job you would con­sid­er? Check out these jobs avail­able now at Pub­lish­er’s Clear­ing House.

Who knows, this might be the best piece of infor­ma­tion you’ve ever found in the long run.

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