Looking for a job is very competitive. If you are only applying to jobs online you will encounter substantial competition. At MediaJobs.com our objective is to make it as easy as possible to find a job at a great company and with the least amount of competition.
At MediaJobs.com we have established our mission of Finding the Great Companies First. In keeping with our mission we have created this interview series with some of the newest startups in the New York City market area. We encourage you to learn about some of the newest companies and think about what might be a good fit for you.
What is the name and location of your company and who are the founders?
Founder: Stefan Doering
How did the idea for your start-up come about?
Over the past 30 years I have trained and worked with about 4,000 entrepreneurs in 13 countries. But I’ve been getting tapped out and tired. So, I thought: How do I get to 4 million from here?
Of the key people involved what is everyone’s experience and background?
Stefan Doering—Managing Director—
Business coaching a variety of businesses with programs having reached 4,000 business innovators in 13 countries
Professor at State University of New York (SUNY) Stony Brook, teaching Sustainable Entrepreneur Training
Taught landmark courses on green entrepreneurship and intrapreneurship at Columbia University’s Center for Environmental Research and Conservation
Professor at Minnesota College of Art and Design, having taught Eco Design and Green Marketing
Certified Entrepreneur In Residence for New York State Energy Research and Development Authority (NYSERDA) for clean technology companies
Dr. Ruth Contreras—Chief Game Designer—
Professor in Higher Education and Research at a private university based in Barcelona, Spain
Teaches Game Design and Interactive Communication Design at University of Vic (Uvic)
PhD in Mutlimedia Design
Dr. Jose Luis Eguia—Chief Game Developer—
Co-founder and CEO of Digital Work Force S.L. a new media company
Co-author of 3 published books: Multiplayer Games: the Power of Networks in Entertainment (Editorial UOC, 2014); Et in Arcadia (East & West Publishing, 2012) and 7 Cross-Sectional Visions of Design (UVic-UDL, 2011)
Ph.D. in Interactive communication
Tory Winkelman-Dedet—Gaming Director—
Frequent beta tester to various games, such as MMORPGs such asWorld of Warcraft by Blizzard and Defiance by Trion Games
Limited Partner at Hayden’s Point Partners investment fund, cultivating new ideas and business opportunities with emerging green and sustainable entrepreneurs
Franklin Madison—Technology Director—
Co-Founder—Gaia Ventures, accelerator for innovative high-tech firms in the US and Canada
Board of Director— Institute of Play, creator of the 1st gameplay-for-learning program for schools in NYC
Founding member of NYCSeed— an early stage fund for software developers in partnership with The Polytechnic Institute of NYU.
Steven Hart—Learning Director—
Teaches leadership and communications for Merck, Transocean, HP, American Express, Duke Energy, Perkin Elmer, Sherwin-Williams, and State Farm
Taught business writing for Cornell University’s School of Industrial and Labor Relations
Served on a team for former Secretary Michael Chertoff in building the performance culture of the Department of Homeland Security
Joanne Goodrich—Coaching Director
Senior coach and Program Designer at BEST Coaches since 2005
How do you see your company creating value or disrupting an existing market?
Shift Group is all about disruption. A) We are gamifying our unique training for entrepreneurs world-wide. Soon, in less than a year, any entrepreneur can collaborate with people on how to build a business. B) We are also making this training basically free for all. With access to experts to help them along the way. C) We help entrepreneurs integrate sustainable business practices into their business models (integrating economic, environmental and social components).
When was the business founded and how are you being funded?
Founded: 2013, and capital coming in (so far) from founder, investors, and now customers pre-paying.
If so by whom are you currently funded by?
Founder about $70K
Grant from large university: $200K
What is the current size of your business, number of employees?
Startup, with sales beginning this year with our non-gaming curriculum to universities. Sales this year, less than $100K. 1 employee. Expect to grow to $30MM within 5 years.
If you are seeking further funding, how much and for what purpose will the new funds be applied?
Our beta version that is being built is now funded completely. We are starting to raise capital for post-beta design and development. We’ll need $750K for this, within about 9 months.
What is the product and or service you are providing?
Phase I: Online game for university students for a fee. Currently have SUNY Stony Brook and Pearson Publishing as partners and clients.
Phase II: Freemium version of game to general public.
Explain how you are seeking entry into your marketplace.
Phase I: using our contacts with Universities and students to gain market acceptance.
Phase II: use our social media and marketing experience along with our critical mass from the universities’ students.
What seems to be the biggest strength of the team so far?
Experience in entrepreneurship, teaching, curriculum design, and gaming.
What was your greatest “Ah-Ha” moment to date?
“Hey, let’s make it a game!”
What was the funniest thing that has happened?
My 80-year-old mother has no clue what I am doing, after having explained it to her about 50 times.
If you can only do one thing in your industry what would that be?
Teaching entrepreneurs how to make money by fixing all our problems.