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New York has a New Marketing Services Firm with a Military Slant: Ayni Brigade

It’s prob­a­bly not that com­mon for mil­i­tary vets to say to them­selves, “I know what I’m going to do next: I’m going to check out some mar­ket­ing ser­vices agen­cies and land myself an account man­ag­er job.” But one new agency in New York believes that mil­i­tary vets have a lot to offer. New­ly unveiled shop Ayni Brigade ful­ly intends to con­cen­trate its hir­ing efforts on mil­i­tary vet­er­ans. Giv­en that one of its founders, Bri­an Hol­ly­field, was a marine Corp fight­er pilot before he took up his career as COO in two Adland big­gies – Atmos­phere BBDO and JWT North Amer­i­ca — the strat­e­gy isn’t so sur­pris­ing. He knows from the inside that the tran­si­tion from mil­i­tary life to online adver­tis­ing agen­cies can be not only be made, it can be high­ly fruit­ful, too. From army to account man­ag­er? Hol­ly­field is join­ing hus­band-and-wife adver­tis­ing vet­er­ans Mark and Sher­ry Rus­sell to found the new shop, which will also have an office in Dal­las.  As alum­ni of New York-based Eric Mow­er + Asso­ciates, both have dis­tin­guished careers in the adver­tis­ing world.  Mr. Rus­sell is CEO and Mrs. Rus­sell is the Cre­ative VP. Hard-nosed account man­agers may be skep­ti­cal about the shop’s hir­ing plan…

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Putting the Person into Personalized Shopping: Introducing New York Fashion Startup Keaton Row

Ever fan­cied your­self as a fash­ion-savvy per­son­al shop­per? If so, you might earn a good side income by becom­ing a per­son­al shop­per for Keaton Row, the New York fash­ion e‑commerce start­up that’s just raised an addi­tion­al $1.6 mil­lion in its sec­ond round of seed fund­ing. Even a hard-boiled e‑commerce ana­lyst might have an inner fash­ion­ista. E‑commerce ana­lysts, release your inner styl­ist! But to stay with the e‑commerce ana­lyst side of your­self for a moment longer, what’s spe­cial about Keaton Row? The clue’s in the per­son­al shop­per bit: the start­up offers gen­uine­ly per­son­al­ized shop­ping to its cus­tomers. Unlike much of the com­pe­ti­tion, it doesn’t rely on algo­­rithm-based style quizzes or click­throughs; it has an expand­ing team of per­son­al shop­pers who offer human judg­ment, artis­tic flair and high-qual­i­­ty cus­tomer ser­vice to cus­tomers. And they get paid for their efforts. 60 to 70 per cent of those apply­ing to become a com­mis­­sion-paid Keaton Row styl­ist get accept­ed. Co-founder and co-CEO Cheryl Hand describes it like this: “The Keaton Row cus­tomer is a pro­fes­sion­al­ly ori­ent­ed woman. She has mon­ey to spend, but doesn’t have time. She isn’t an active read­er of Vogue or The Cov­eteur, so she wants it to be curat­ed and con­ve­nient.…

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Intelligent, Quality Content Marketing has come to New York: Meet Ideal Media

Can­ny busi­ness devel­op­ment man­agers eager to get the low-down on the hottest new devel­op­ments in Adland might spend a lit­tle time famil­iar­iz­ing them­selves with Ide­al Media, a New York-based start­up that takes an intel­li­gent approach to native con­tent adver­tis­ing. Con­tent pro­mo­tion + con­tent cre­ation = suc­cess  Found­ed by erst­while Ven­ture Fan Net­work chief rev­enue offi­cer Eder Hol­guin, it fol­lows in the foot­steps of cus­tomer engage­ment plat­forms like Taboola and Out­brain, work­ing with pub­lish­ers to include rec­om­mend­ed con­tent on their web pages. The startup’s Direc­tor of Sales, Matthew Mosk, explains that the look of this con­tent will be dif­fer­ent from one site to anoth­er, because Ide­al media spe­cial­izes in cre­at­ing bespoke native inte­gra­tions every time. And it’s mak­ing mon­ey from the spon­sored con­tent that gets thrown into the page’s mix. Fol­low­ing in another’s foot­steps is all well and good, but hard-nosed busi­ness devel­op­ment man­agers will want to know what’s unique about Ide­al Media. For one thing, its units work on mobile, tablets and social media as well as desk­tops and Mosk says it’s devel­oped a “high­ly tar­get­ed chan­nel strat­e­gy (auto­mo­biles, sports, tech, health, women’s, etc.).” But the key dis­tinc­tion is that, unlike its com­peti­tors, Ide­al Media isn’t sim­ply pro­mot­ing con­tent: it’s…

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Introducing Run — the New York ad tech startup offering mobile analytics, tracking and ad buying tools

Cre­atives and oth­er pros who hold media jobs in mobile adver­tis­ing agen­cies don’t need any lec­tures on the cru­cial role of ad-buy­ing tools and ana­lyt­ics in this com­plex mar­ket; which is why they might like to know a lit­tle more about New York-based start­up Run, which sup­plies both on a unique­ly mobile-spe­­cif­ic basis. Mobile first, not mobile only Found­ed in July 2010, the com­pa­ny secured its first out­side invest­ment last month: the prince­ly sum of $1.5 mil­lion, cour­tesy of Ver­i­zon Ven­tures (the strate­gic invest­ment wing of Ver­i­zon). In the space of two short years, it’s estab­lished itself as a force to be reck­oned with when it comes to mobile-focused pro­gram­mat­ic adver­tis­ing tech­nol­o­gy. And that’s large­ly because, unlike many of its com­peti­tors, it doesn’t apply tra­di­tion­al, desk-top designed demand-side plat­forms (DSPs) to mobile and nei­ther does it swing com­plete­ly in the oth­er direc­tion and focus exclu­sive­ly on mobile. Dan Schwartz, the startup’s co-founder and Chief Oper­at­ing Offi­cer, says that, instead, Run is an exam­ple of “the first crop of ad-tech 2.0 com­pa­nies.” It adopts a “mobile-first” approach when it comes to ad buy­ing but it con­tin­ues to run cam­paigns on oth­er devices. This is smart mobile adver­tis­ing, not desk­top with a…

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Lookboard: the New York ecommerce platform that pulls B2B wholesale infrastructure into the 21st century

New York-based ecom­merce start­up Look­board is aim­ing to drag the fax, pen and paper B2B whole­sale infra­struc­ture into the twen­­ty-first cen­tu­ry with cut­t­ing-edge dig­i­tal tech­nol­o­gy, act­ing as an online whole­sale cat­a­log which brings e‑retailers and small, up-and-com­ing sup­pli­ers togeth­er. This lit­tle new­bie might just be one to watch for inno­v­a­tive e‑commerce man­agers and e‑commerce ana­lysts. Look­board takes the don­key­work out of ecom­merce-ven­­dor rela­tions Launched on March 1st this year, the start­up already claims lead­ing dai­ly deals sites like Liv­ing Social, No More Rack, Nordstrom’s HauteLook and Zulily amongst its biggest buy­ers and it’s also attract­ing inter­est from dis­­­cov­­ery-ori­en­t­ed e‑commerce ven­tures like Fab. The sell­ers fea­tured in the dig­i­tal cat­a­log are ris­ing, with less­er known design­ers includ­ed offer­ing prod­ucts across a range of cat­e­gories from tech to jew­el­ry, food to men’s cloth­ing, home décor to women’s fash­ion. The tech­nol­o­gy deployed, e‑commerce ana­lysts will note, is like noth­ing else in the tra­di­tion­al B2B whole­sale space. Look­board uses a taste algo­rithm, so that when buy­ers sign up, their tastes are gauged through a pho­­to-based quiz. As they curate their col­lec­tions, the algo­rithm pro­gres­sive­ly refines its sug­ges­tions based on what’s been select­ed to date. And, cru­cial­ly, the plat­form allows ecom­merce firms to export Excel…

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