An expert in mobile advertising has been offering advice on the future direction of mobile campaigns – and for anyone interested in media jobs in this sector, he’s well worth listening to. As Director of Global Advertising Sales at Telefonica Digital, Simon Birkenhead knows a thing
It’s common knowledge among those holding media jobs in mobile advertising agencies that it’s a tough space to attract advertisers into; but intriguing developments in the UK market may lead to plenty of new applicants for media jobs in the industry if they catch on
Anyone looking for media jobs in advertising will have little option but to contend as creatively as possible with the great mobile disruption, according to a veteran advertising and digital media executive. Quentin George recently told the London Financial Times newspaper, “People were concerned with
Veterans holding media jobs in mobile advertising agencies over the last few years will be acutely aware that, when it comes to ad retargeting, they’re confronted with a yawning mobile advertising gap. Ad retargeting serves users different, relevant ads depending on which sites they’ve been
With a recent study by research company Berg suggesting that mobile advertising accounts for a mere one per cent of the global advertising outlay, it’s a fair bet that mobile advertising agencies are all asking “How can we expand this market?” A mobile device farrago