Mobile advertising revenue enjoyed stratospheric global growth in 2012, soaring by 82.8 percent to hit $8.9 billion, according to new data released by the Interactive Advertising Bureau Mobile Marketing Center for Excellence, IAB Europe and HIS. The hard work of everyone holding media jobs in the
A new report from mobile advertising tech company Velti reveals that Android’s mobile ad share has dropped again this year, falling from 41 per cent in May 2012 to 36 per cent in May 2013. The “state of mobile advertising” report reveals that, over the same
All who work assiduously in media jobs at U.S. mobile advertising agencies can only pray that developments in the UK will be replicated stateside. Across the pond, the mobile advertising market is poised to double in 2013, breaking even last year’s record growth high-point. Smartphone
We like to give as much space as possible to up-and-coming firms on these pages; but every now and then, one of Adland’s Goliaths generates news that just can’t be ignored. Like YouTube, for instance: its VP of Sales, Lucas Watson, has just announced that
Intrepid hopefuls looking for media jobs in mobile advertising might do well to heed the advice of Sam Pattison, the Head of UK Sales at the in-content ad platform, Vibrant Media, who has recently blogged about how to make mobile media really work for advertisers.