Steve Caldwell’s wife bought him a Pebble smartwatch for Christmas in 2013. “Being a geek at heart, I started writing apps for it,” he said, which led to “thinking through things like app monetization for wearable developers and ad networks for wearables.” Months after that
How many of you have graduated with a B.S. in marketing so you could go out and plan promotional campaigns, study consumer behavior and buy media time – things you learned in college? Then to finally get that job interview and be asked “how good
New York is one of the best cities to find an exclusive executive advertising job because it is home to these top 10 advertising agencies: Y&R, McCann World Group, dentsu, DDB, and Ogilvy & Mather. Executive jobs in advertising are more lucrative than when Shelly
Marketers make note! Pinterest recently unveiled that it will be launching “buyable pins” later this month, here’s how it works: Rich Pins are pins which have much more information than a normal link, for instance a step by step infographic on oven cleaning will get a
Although marketing positions are available throughout the country, marketing positions in Los Angeles, California, are typically in highest demand. For that reason, salaries are generally higher compared to other large metropolitan cities. According the government Bureau of Labor Statistics, in 2013, Marketing Manager Positions were the