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Breaking News for Mobile Advertising Agencies Circa 1605

Mobile adver­tis­ing agen­cies may be inter­est­ed in a brand new “break­ing news” iPhone app. Circa1605, crafti­ly named after the year the world saw its first news­pa­per, has devel­oped an app specif­i­cal­ly designed for smart­phone users who like to keep abreast of the news with­out all the fluff. Atoms of news CEO Matt Gal­li­gan believes the news options cur­rent­ly avail­able for smart­phone users are plen­ti­ful but not par­tic­u­lar­ly good.  With the Cir­ca app, he explains, news con­tent “gets a dif­fer­ent design, so that it fits on the screen and the fonts look appro­pri­ate, but the con­tent itself hasn’t changed. The time that you con­sume with this device is dra­mat­i­cal­ly dif­fer­ent.” In an approach that has drawn com­par­isons with some mobile phones adver­tis­ing cam­paigns, lengthy report­ed arti­cles are sup­plant­ed by short, punchy bits of infor­ma­tion about head­lin­ing events across the world.  The “bits” (or “atom­ic units of news” in Circa’s lan­guage) are aggre­gat­ed and forged into coher­ent­ly short sto­ries by the company’s 12 writ­ers based in the U.S., the U.K. and Chi­na. Gal­li­gan likens each “atom­ic unit” to a flash­card – but a con­tin­u­al­ly updat­ed one that brings devel­op­ing news on a spe­cif­ic top­ic at the tap of a but­ton. The tech­nol­o­gy…

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Get ready for gTar — the iPhone-powered electric guitar that teaches you how to play

Here’s a tech prod­uct which should stir a lit­tle envy-tinged admi­ra­tion amongst chief tech­nol­o­gy offi­cers, chief rev­enue offi­cers and busi­ness devel­op­ment asso­ciates: an elec­tric gui­tar which uses an embed­ded iPhone to teach any­one to get a tune out of it. A musi­cal instru­ment for the musi­cal­ly chal­lenged gTar, an addic­tive­ly grat­i­fy­ing giz­mo devel­oped by tech start­up Inci­dent, is now avail­able for pre-orders. The instru­ment uses inter­ac­tive LEDs along the guitar’s fret­board that show users exact­ly where they should place their fin­gers to get the night notes. Dif­fer­ent songs can be loaded onto an app-enabled iPhone which then “tells” the LEDs what to do once it’s insert­ed into the dock. The gTar has been three years in the mak­ing and is the brain­child of Inci­dent CEO and co-founder, Idan Beck. With design­ing and pro­to­typ­ing now in the bag, the prod­uct is ready to hit the mar­ket and, judg­ing by the suc­cess of its Kick­starter cam­paign last year, it’s set to cre­ate a storm: the cam­paign yield­ed 1,000 orders and $350,000. Man­ag­ing backer expec­ta­tions This took the com­pa­ny by sur­prise – it was expect­ing a few hun­dred orders but end­ed up with orders for five tons worth of gTars.  But scal­ing up…

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Zedge: the new gold standard for mobile games discovery and personalized content?

Not many peo­ple will be famil­iar with its name, but mobile adver­tis­ing agen­cies want­i­ng to keep abreast of devel­op­ments in mobile tech­nol­o­gy would do well to make a note of Zedge, a high­ly pop­u­lar Android app which can now brag 50 mil­lion installs and more than 22 mil­lion active users. An app for per­son­al­ized con­tent and game dis­cov­ery Zedge, which has offices in New York City and Nor­way, offers game rec­om­men­da­tions and per­son­al­ized con­tent along with free ring­tones and wall­pa­pers — and it’s reach­ing beyond Android with the launch of a new iPhone app.  The new iOS app, which launched on Decem­ber 17th, fol­lows the startup’s addi­tion of a mobile games dis­cov­ery chan­nel ear­li­er this year.  Android users use it to sieve out the games that don’t inter­est them from the vast array of dross out there.  Based on their pre­vi­ous activ­i­ty, the app presents them only with the ones that are like­ly to hook their atten­tion. The app will expand to encom­pass the full range of Android fea­tures in stages, begin­ning with wall­pa­per but adding addi­tion­al per­son­al­iza­tion and rec­om­men­da­tion func­tions ver­ti­cal by ver­ti­cal.  Ring­tones will be avail­able for the iOS app ear­ly in 2013, with games com­ing on-stream short­ly after­wards.…

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Californian startup Easilydo launches iPhone app to help users be awesome

Cal­i­forn­ian tech start­up Eas­i­ly­do has just secured a $4.3 mil­lion fund­ing round cour­tesy of May­field Fund and Ven­ture Part­ners and has plunged ahead with launch­ing its “life sim­pli­fy­ing” to-do list app in the U.S. The app became avail­able for down­load by U.S con­sumers on Decem­ber 13th. Prod­uct man­agers, chief tech­nol­o­gy offi­cers and chief rev­enue offi­cers may well be won­der­ing what’s so spe­cial about a to-do list app. Accord­ing to the Moun­tain View-based startup’s CEO, this par­tic­u­lar mobile app will help its users “be awe­some” – but how? What’s so spe­cial about a to-do list? Eas­i­ly­do inte­grates quick­ly and seam­less­ly with a range of oth­er iPhone apps; upon open­ing, it asks to con­nect to the iPhone Address Book and the user’s Face­book account.  That’s when the clever stuff starts to hap­pen.  Upon being giv­en per­mis­sion, it starts drag­ging in data and then sets about com­pil­ing a list of tasks – from send­ing a friend a “Hap­py Birth­day” mes­sage with a Face­book Gift to con­grat­u­lat­ing your sis­ter on good news or send­ing con­do­lences after a set­back. It also merges dupli­cate con­tacts in the address book. One by one, none of these tasks seems espe­cial­ly impres­sive but the genius stroke lies in how…

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Jivox dumps one-size-fits-all mobile advertising for single-tag made-to-measure alternative

Jivox, the start­up ad tech firm with a flair for mul­ti-screen inter­ac­tive video ads, has announced a new plat­form with the poten­tial to sim­pli­fy mobile phones adver­tis­ing rad­i­cal­ly.  Put sim­ply, it offers instant com­pat­i­bil­i­ty with new­ly released iOS gad­gets, the iPhone 5 and the Apple iPad mini. With the dif­fer­ent screen sizes fea­tured on these new, mass mar­ket devices, mobile adver­tis­ing sud­den­ly got much more com­pli­cat­ed than those unfa­mil­iar with the work of mobile adver­tis­ing agen­cies might appre­ci­ate.  Get­ting an ad cam­paign across mul­ti­ple mobile devices now involves intri­cate recod­ing, resiz­ing and device-by-device inte­gra­tion — the kind of cost­ly, painstak­ing work that gen­er­ates more than a lit­tle belly­ach­ing from buy­ers. From one size fits all to bespoke But the new plat­form from the San Mateo-based start­up ensures that adver­tis­ers will now be able to use just one tag for ads run­ning on every screen size.  No addi­tion­al cod­ing, no resiz­ing, no device inte­gra­tion. The Cal­i­forn­ian agency’s CEO, Diaz Nesa­money, had noticed that mobile ad cre­ative all too fre­quent­ly doesn’t get opti­mized for mobile devices, with the inevitable con­se­quence that ads turn into gal­lons try­ing to squeeze into quart pots.  A large pro­por­tion of mobile-rich media plat­forms con­tain areas that don’t…

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