Californian tech startup Easilydo has just secured a $4.3 million funding round courtesy of Mayfield Fund and Venture Partners and has plunged ahead with launching its “life simplifying” to-do list app in the U.S. The app became available for download by U.S consumers on December 13th.
Product managers, chief technology officers and chief revenue officers may well be wondering what’s so special about a to-do list app. According to the Mountain View-based startup’s CEO, this particular mobile app will help its users “be awesome” – but how?
What’s so special about a to-do list?
Easilydo integrates quickly and seamlessly with a range of other iPhone apps; upon opening, it asks to connect to the iPhone Address Book and the user’s Facebook account. That’s when the clever stuff starts to happen. Upon being given permission, it starts dragging in data and then sets about compiling a list of tasks – from sending a friend a “Happy Birthday” message with a Facebook Gift to congratulating your sister on good news or sending condolences after a setback. It also merges duplicate contacts in the address book.
One by one, none of these tasks seems especially impressive but the genius stroke lies in how they can be accomplished – every single one of the tasks listed can be actioned in one screen because they’re all aggregated in one place, so there’s no tedious flitting from app to app involved to get them done. If you’re slurping your latte during a coffee break, you can use those few minutes to work your way down the list — and then sit back and enjoy that delicious smug feeling that comes when you’ve accomplished a catalog of tasks. And just to tweak that wonderful little burst of self-congratulatory indulgence a little more, Easilydo also lets you know how many minutes you’ve saved by using it.
The product was originally released for testing in Canada but has just come stateside. And according to Berner, more tasks for the app are in the pipeline: that $4.3 million will help expand the app’s functionality and recruit external developers to expand its versatility. In particular, Berner is setting his sights on building professional usage for the app by getting it inside the enterprise firewall.