Business savvy advertising sales managers are increasingly boosting online advertising sales by tuning in to the growing shift in consumer viewing habits toward video. According to research firm eMarketer, the explosion in devices capable of displaying online video lies behind the move, driving spending on
Data from the Interactive Advertising Bureau shows that online advertising sales revenue for the first half of 2012 surged by 14 percent, achieving a record-breaking highpoint of $17 billion. The growth, which occurs in the context of initiatives to improve communications between ad agencies and
Details of a unique revenue sharing joint-venture are emerging between the mighty ad holding company, Omnicom, and the up-and-coming mobile advertising firm Amobee. Advertising juggernaut Omnicom owns a plethora of prominent agencies, including TBWA, DDB and BBDO, and its pact with Amobee marks a striking
Start-up ad agency Sequential Media has announced that is has jettisoned the cookie and dumped other standard tracking mechanisms like fingerprinting and IP addresses in favor of its newly patented “Crowd Targeting™” technology. In a move that will excite every advertising sales manager and search
A surge in Singapore ads is adding buoyancy to online marketing as the industry exceeds the S$100m, or $107m USD, mark for the first time. A joint study by the Interactive Advertising Bureau Southeast Asia Singapore Chapter and the Media Development Authority shows a marked