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The Biggest Name in the Media Industry is the Last Name You’d Expect

They’re one of Apple’s pri­ma­ry part­ners, appear­ing at keynotes for new Apple prod­uct launch­es. They are slat­ed to engage in 400,000 hours of stream­ing live video in 2014, and rev­enues for the year are esti­mat­ed at $800 mil­lion. By 2016, their rev­enue pro­jec­tions will hit $1 bil­lion. They’re among the most pop­u­lar choic­es for con­tent infra­struc­ture, and one of the biggest media com­pa­nies in the coun­try. This com­pa­ny isn’t known as a media giant; they’re far more rec­og­niz­able in oth­er cir­cles, though.   One of the biggest media com­pa­nies in the indus­try right now is actu­al­ly MLB Advanced Media, the tech com­pa­ny of Major League Base­ball. How Major League Base­ball Became a Media Indus­try Giant With their inno­v­a­tive approach to media, MLB’s tech divi­sion is now con­sid­ered more of a media com­pa­ny than a base­ball orga­ni­za­tion. MLB Advanced Media began with MLB.com, and was fund­ed through an agree­ment with the thir­ty base­ball clubs which com­prised of $1 mil­lion each year over a four-year span. The esti­mat­ed cost was $120 mil­lion, but MLB Advanced Media began turn­ing a prof­it three years lat­er. After invest­ing less than $75 mil­lion, investors start­ed to see ROI, and now those thir­ty own­ers are earn­ing annu­al…

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New York’s Nomi acquires Media Armor

Any­one hold­ing media jobs in online adver­tis­ing agen­cies, from art direc­tors to account man­agers, will know that, in the era of dig­i­tal adver­tis­ing, cre­ative tal­ent and sound data need to be joined at the hip. That is per­haps why New York’s ris­ing data and mar­ket­ing start-up Nomi has just acquired cross-device ad tar­get­ing start-up Media Armor. Dig­i­tiz­ing the offline world Nomi’s mis­sion since its launch in 2012 has been to, “dig­i­tize the offline world to be on par with the online world”: it brings its tech­nol­o­gy and tal­ent to bricks and mor­tar retail­ers, pro­vid­ing them with the data they need to be as opti­mized as an ecom­merce site. By exploit­ing data that already exists, it can show them not only how suc­cess­ful mar­ket­ing cam­paigns have been in ramp­ing up in-store traf­fic, but how much of that traf­fic actu­al­ly ends up mak­ing pur­chas­es. Nomi’s tech­nol­o­gy nifti­ly inte­grates data about cus­tomers across mobile, the web and in stores, giv­ing retail­ers a full pic­ture of what they’re doing and what they’re inter­est­ed in. In Octo­ber last year, Nomi suc­cess­ful­ly raised Series A invest­ment amount­ing to $10 mil­lion, much of which was ploughed into its engi­neer­ing and prod­uct teams. But it’s had its sights…

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Online advertising startup Adnimation offers cure for banner blindness

Online advertising startup Adnimation offers cure for banner blindness

Busi­ness devel­op­ment man­agers hun­gry for inno­v­a­tive ways of engag­ing con­sumers and boost­ing online adver­tis­ing sales might wish to take a look at the offer­ings of Adni­ma­tion, a start­up based in Deer­field, Illi­nois that thinks it has a cure for the grow­ing phe­nom­e­non of ban­ner blind­ness amongst web surfers. New life for unseen, unclicked, unloved ban­ners It’s just launched a new ad net­work that uses humor­ous and engag­ing media ani­ma­tions to breathe new life into stan­dard ban­ner ads. The more informed busi­ness devel­op­ment man­ag­er will be aware that recent research has high­light­ed a spread­ing prob­lem with ban­ners: just one in every 1,000 web surfers actu­al­ly click on online ads, while the rest have become effec­tive­ly blind to them. But Adni­ma­tion has come up with a poten­tial­ly promis­ing solu­tion. It’s not cre­at­ing new ani­mat­ed ads, it’s over­lay­ing exist­ing, stan­dard ban­ners with clever ani­ma­tions, so they burst into unex­pect­ed life (and maybe raise a smile or three in the process). Tomer Treeves, the startup’s founder and CEO, explains: “The moti­va­tion for cre­at­ing Adni­ma­tion is the lack of clicks in a mul­ti-bil­lion dol­lar mar­ket. Most ad net­works report hav­ing more ads sold than placed, and most web­sites report a dwin­dling vol­ume of clicks and…

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GumGum, the startup that pioneered in-image internet advertising without jarring viewers

GumGum, the startup that pioneered in-image internet advertising without jarring viewers - See more at: https://mediajobs.com/#sthash.niShHYnt.dpuf

Job­bing busi­ness devel­op­ment man­agers are ful­ly aware that good online adver­tis­ing sales are born on the back of cre­ative verve and tech­no­log­i­cal inno­va­tion. Brand engage­ment plat­form GumGum has a thing or two to teach Adland about both. When artist and tech­no-geek merge Found­ed in San­ta Mon­i­ca in 2007 by its now CEO Ophir Tanz, the start­up now has offices in New York, Chica­go, Detroit, San Fran­cis­co and the UK. All of which tells the savvy busi­ness devel­op­ment man­ag­er that it boasts some­thing worth pay­ing atten­tion to. Tanz’s fas­ci­na­tion with pho­tographs and his exper­tise as a com­put­er sci­en­tist, cross-fer­­til­ized one anoth­er to devel­op pro­pri­etary image recog­ni­tion and tar­get­ing tech­nol­o­gy capa­ble of click-through rates 20 times greater than tra­di­tion­al ad net­works. And this was before images took off in a huge way, cour­tesy of ini­tia­tives like Insta­gram and Snapchat. Essen­tial­ly, GumGum con­verts pho­tographs into inter­ac­tive expe­ri­ences by over­lay­ing them with Flash, ban­ner or text ad units, which appear as the mouse cur­sor touch­es the image. Back in 2007, pho­tos were appear­ing on the Net ubiq­ui­tous­ly, but Tanz believed that peo­ple “didn’t real­ly know what pho­tos were about.” He told Forbes mag­a­zine in a recent inter­view: “In order to lay­er a ser­vice on…

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Ad analytics startup Pixalate makes ad buying transparent and pushes back fraud

Most expe­ri­enced busi­ness devel­op­ment man­agers are painful­ly aware that, even as inter­net adver­tis­ing rev­enue hits a record high at $20.1bn, whole swathes of that cash are des­tined for the toi­let because of fraud. But thanks to the ris­ing new real-time ad ana­lyt­ics start­up Pix­alate, fraud­sters are going to find it a good deal tougher to get away with their scams. Fight­ing fraud and opti­miz­ing spend  Found­ed in April last year, the com­pa­ny (which bills itself as “the most advanced and first real time ana­lyt­ic SaaS based plat­form for Online Adver­tis­ing”) has just announced that it’s raised a prince­ly $4.6m in a fund­ing round led by Javelin Ven­ture Part­ners. Busi­ness devel­op­ment man­agers wor­ried about the impact of fraud on online adver­tis­ing sales will quick­ly appre­ci­ate the virtues of Pixalate’s plat­form, which brings a whole new dimen­sion of trans­paren­cy to ad buy­ing. The San­ta Mon­i­­ca-based start­up gath­ers vital per­for­mance infor­ma­tion on mobile and dis­play adver­tis­ing, help­ing buy­ers opti­mize their spend­ing and enhance their online mar­ket­ing cam­paigns. It can pro­vide com­par­isons of media buy­ing chan­nels, ad exchanges, DSPs and web­sites at a glance. The company’s founder and CEO, Jalal Nasir, said: “Adver­tis­ers want to invest more with their real-time bid­ding (RTB) media buys,…

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