So, as pretty much every business development manager across the land will be aware, New York’s annual Advertising Week is shortly upon us again, with 2013 marking its tenth anniversary. What’s top of mind for 2013? Last year, the emphasis was solidly on digital. This year,
In a move bound to pique the interest of forward thinking community managers everywhere, Falcon Social, a social media management platform that’s run out of Copenhagen, has announced a big funding injection for its profile-raising ambitions in the US. The funding round is being led by
What does a company do to grow when it has 100% of its market and doesn’t want lose its employees? It starts new businesses. With over 2 million members in a country of 2 million people The Draugiem Group needed new ideas to grow. They
Intrepid community managers eager to keep up with the latest trends in social media might be surprised to find that voice is making a comeback over vision. The massive success of social media rests on the dissemination of pictures, videos and text messages. But a
Ayesha Mathews-Wadwha, the founder and creative director of the digital branding micro-agency “PixInk”, has been sharing her views on the changing habitat of online advertising agencies. Even creative art directors and copywriters harbor an inner conservative (with a small ‘c’) which resists change; but according