Intrepid community managers eager to keep up with the latest trends in social media might be surprised to find that voice is making a comeback over vision.
The massive success of social media rests on the dissemination of pictures, videos and text messages. But a couple of startups are encouraging us to return to what was for millennia our principal means of communicating: the human voice.
The return of the voice
The new Dubbler app, for example, provides a quick-and-easy way to record one minute of audio and share it on Facebook, Twitter or with the Dubbler community. Available on iOA and Android, the app also allows users to include playful sound filers (a kind of audio version of Instagram’s photo filters) as well as a cover photo snapped with a smartphone camera.
Dubbler was developed by Appsurdity, a Bay Area startup founded by Matthew Murphy, who said:
“I saw a lot of people texting and posting photos on social media, but no one really communicating with their voice. The whole idea is you don’t text your personality, you voice it. We wanted to give people a platform to share their voice and be heard.”
The free Dubbler app has seen over 200,000 downloads since its launch in beta in December –over 55,000 of them in the first 24 hours after coming out of beta in early March. Not bad for a startup that’s only just started doing any marketing: it’s take-off was generated by word of mouth after Murphy shared it with family and friends along with a few well-chosen social network influencers (hip-hop artists Was Khalifa and Common amongst them).
An emerging community for community managers
The community the app has garnered is diverse, with Dubbler users sharing jokes, poetry, freestyle rap and even recordings of their own laughter. An audio community in the making, no less. And it looks like that community is going to expand.
Not only is Appsurdity developing two additional voice-centered apps, but Chicago-based startup Eevzdrop is also poised to enter the social audio space with a new app similar to Dubbler, but with a geotagging feature, too, that lets other users search for shared sound clips by location.
Social content is shifting from the eye to the mouth, it would seem. That’s an interesting development for content managers.