SendGrid sends more than 435 million emails daily, and is used by a third of Alexa’s top 10,000 Web sites that employ a transactional email provider.
Coming from the TechStars accelerator in 2009, Bessemer Venture Partners, Foundry Group, and others has provided SendGrid with 27.4 million in funding. They are currently sporting 210 full-time employees. In 2012 SendGrid Labs was formed, creating its first product – Loader.io, which allow developers to test their cloud-based apps and APIs for load performance and scalability. CEO Jim Franklin says more than 15,000 customers use it.
Franklin is also thinking SendGrid can be a platform which others can build “next gen” email apps. Hubspot and Pardot have already built on Sendgrid, Franklin claims, as well as the fact that the company is “rapidly approaching” $50 million in annual revenues and to top that the C round funding brings the total raised by the company to $48 million.
This new cash flow will be dedicated to make the platform bigger, like building new data-driven products, boosting marketing efforts to add more customers, and investing in ways to increase email deliverability. “We’re really the only company that has that kind of scale experience [in email],” says Franklin.
Amazon SES (Simple Email Service) is Sendgrid’s main competitor, but the big difference is that SendGrid has 24/7 customer service support and a self-serve model that keeps costs low for adding customers beyond its current base of over 180,000.
The thing about SendGrid is they have the ability to notify their clients if the mail was received. Was it opened? Was it clicked on? They can segment customers by engagement — and that’s something Amazon isn’t all that great at providing. SendGrid has sent out more than 200 billion emails. It delivers a half billion new emails each day, so it won’t be long until it leaves McDonald’s total number of burgers sold in the dust.
Carly Brantz the SendGrid Director of Revenue Marketing says that mobile cannot be ignored. 90% of people check their phones for emails and that the place to hit your potential customers. She says you must send targeted messages! Craft your emails looking at the behavioral and demographic information that matters to your business. Then, use the information you have collected on gender, location, previous buying history, etc., to target your users in a unique and meaningful way.
She also believes there is absolutely no reason not to be constantly monitoring, testing, and tweaking the elements of your email program to make informed decisions. If something is working with positive results keep testing new versions. Data will always surprise you, and get rid of your assumptions. You should also be analyzing your subscriber list. You really don’t want to send content to uninterested subscribers, you want to keep your rep up with relevant e‑mails. Send opt-in or opt-out messages to filter your email lists.
In addition, during the holidays, send regularly to “extra-engaged” users. Brantz says “your most dedicated customers will tolerate more email coming from you and will appreciate special offers created just for them”.
If you would like to work for Sendgrid check out this Sendgrid Account Executive role.