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INTERVIEW: The Top of the Top 10 in Fashion and Beauty – RankandStyle.com

The Top of the Top 10 in Fashion and Beauty – RankandStyle.com

Imag­ine a web­site based on one of the most searched terms on Google that tar­gets a $180 bil­lion dol­lar mar­ket and you have RankandStyle.com. Search Google for the top 10 Buck­et Bags and you will get over 11 mil­lion choic­es but at RankandStyle.com you can find the “defin­i­tive”  top 10 of those 11 mil­lion as deter­mined by Rank and Style’s secret sauce algo­rithm. Lis­ten as we inter­view for­mer attor­ney turned entre­pre­neur Sari­ka Doshi, a co-founder of one of the newest dis­rup­tors of the Fash­ion and Beau­ty seg­ment. How did this new idea gar­ner over 300,000 page views in its first few weeks of oper­a­tion?  Lis­ten in as we learn how Rank and Style is quick­ly becom­ing the next big fash­ion author­i­ty. You can lis­ten to or read the inter­view below:         Roy:   This is Roy Weiss­man from MediaJobs.com, and we’re talk­ing with Sari­ka Doshi from Rankand­Style. Rankand­Style sim­pli­fies shop­ping by pro­vid­ing data dri­ven Top 10 lists of the best fash­ion, beau­ty and beau­ty prod­ucts. An algo­rithm does the research for you by aggre­gat­ing infor­ma­tion from the top mag­a­zines, reviews, blogs and stores. Sounds like you’ve gone out and kind of insti­tu­tion­al­ized what every­body does man­u­al­ly, Sari­ka. Maybe you…

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INTERVIEW: Disrupting the $30 Billion Dollar Home Furnishings Market: LoomDecor.com

Disrupting the $30 Billion Dollar Home Furnishings Market: LoomDecor.com

Job Seek­ers should strong­ly con­sid­er com­pa­nies whose busi­ness plan is based on bet­ter, smarter, cheap­er as they are poised to take exist­ing busi­ness away from the big guys.  Like tak­ing can­dy from a baby rare is there a con­sumer who would not want to pay less for the exact same item.  Loom Décor is enabling the 84% of home­own­ers plan­ning to redec­o­rate to save up to 50% on cus­tom fab­rics.  How do they do it? By cut­ting out the many, many mid­dle men in the home fur­nish­ings mar­ket.   We had a chance to learn more about Loom Décor from Ash­ley Bak­er Gensler, one of the founders. You can lis­ten to Ash­ley’s Inter­view here and read it below: Roy:     My name is Roy Weiss­man from Mediajobs.com. Today we’re speak­ing with Ash­ley Bak­er Gensler, the founder of LoomDécor.com.  Do you know that 84% of home­own­ers plan to redec­o­rate in the next 2 years, but only 20% plan to hire an inte­ri­or design­er.  Loom Decor taps into the $30 Bil­lion dol­lar home fur­nish­ings mar­ket by pro­vid­ing this mas­sive pool of Do it Your­selfer access to online design tools, trade-only fab­rics & cus­tom prod­ucts at half the price of hir­ing a full-ser­vice design­er.…

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New Monogram ecommerce app rises from the ashes of version 1.0 to the delight of fashionistas

What’s an e‑commerce man­ag­er to do when a new­­ly-launched mobile app turns out to be a bit of a flop? Go back to the draw­ing board and make a bet­ter one. That’s what fash­ion e‑commerce start­up Mono­gram has done, after the iPad app it launched last year turned out to be a lit­tle under­whelm­ing in the con­sumer inter­est it attract­ed. It was meant to be a shop­pable, mobile mag­a­zine for fash­ion­istas and it looked seri­ous­ly promis­ing, allow­ing users to buy items that tick­led their fan­cy in a jiffy.  But it just didn’t catch on as expect­ed. A phoenix ris­es Mono­gram founder Leo Chen didn’t go into a cor­ner and sulk, how­ev­er.  Like the most sea­soned of e‑commerce man­agers, he took a long hard look at it and real­ized it didn’t suf­fi­cient­ly moti­vate users to share indi­vid­ual prod­ucts.  That’s how Mono­gram 2.0 came into being, ris­ing phoenix-like from the ash­es of its pre­de­ces­sor.  It’s just been launched — and it looks set to solve the prob­lems of the ear­li­er app admirably. It’s a blog­gers delight: by using a full suite of web-edit­ing tools, blog­gers can cre­ate posts or even full “mag­a­zines” to share their fash­ion favorites with oth­ers. The pub­lish­ing part…

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Ecommerce and social startup Abbey Plus corners a neglected big market in women’s fashion

There’s a big assump­tion amongst fash­ion e‑commerce man­agers: when it comes to women’s cloth­ing, most ladies fall into the “stan­dard” size range, while a minor­i­ty need “Plus Sizes” of 14 and above. But if Abbey Post founder Cyn­thia Schames has any­thing to do with it, that way of think­ing is about to become toast. An ignored mar­ket Schames has a vital les­son for e‑commerce man­agers and e‑commerce ana­lysts who have shared this assump­tion about sizes: wake up and smell the cof­fee. In The U.S alone, there are 100 mil­lion women – and many, many more world­wide — who fall into the Plus Size cat­e­go­ry and want great clothes just as fer­vent­ly as their slighter sis­ters. The aver­age dress size of Amer­i­can women is 14. Yet these women are gen­er­al­ly ignored by tra­di­tion­al retail­ers, a fact which leaves Schames and feel­ing more than a lit­tle indig­nant Abbey Post goes straight for the plus size demo­graph­ic; it’s a fash­ion mar­ket­place not too dis­sim­i­lar to Etsy, where­in any­one from top brands to inde­pen­dent design­ers can sell their cre­ations. And it has a grow­ing inter­nal social net­work to com­ple­ment its recent­ly expand­ed inven­to­ry. Schames might have been a soft­ware sales con­sul­tant in a for­mer…

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4 Reasons Mobile Phones and Devices will Rule our World

4 Reasons Why Mobile Phones will Rule our World

At the 2013 Ad Age Dig­i­tal Sum­mit it was impos­si­ble to go more than 5 min­utes with­out hear­ing the words mobile phone, Smart­phone or tablet.  If you are a Busi­ness Devel­op­ment Man­ag­er, Social Media Man­ag­er or Dig­i­tal Mar­ket­ing Man­ag­er,  Mobile Phones are or will become a major part of your world. Here are four rea­sons why mobile phones may become the num­ber one mar­ket­ing focus:   Rea­son #1: Mobile Phone Pay­ments to be $1 Tril­lion by 2015 Star­bucks accepts over 3 mil­lion mobile pay­ments each month from their 10 mil­lion mobile phone users accord­ing to Alexan­dra Wheel­er, Star­buck­’s VP Glob­al Dig­i­tal Mar­ket­ing.   We’ve all heard about pay­ment Wal­lets like Google Wal­let, Square and many oth­ers.  You may have seen the Citibank com­mer­cials where they are send­ing mon­ey from their mobile phones.   Ken Moy, Senior VP-Group Head, US Emerg­ing Pay­ments Lead from Mas­ter­Card expects every con­nect­ed device to become a com­merce device.  Ken’s stats from the Yan­kee Group esti­mate that by 2015 there will be $1Trillion in mobile pay­ments and that 19% of shop­pers in 2015 would pay for their in-store pur­chas­es with their mobile phone. Rea­son 2:  The Face­book Effect – Share of Mobile Time In the last 12 months…

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