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Walker & Co’s Bevel shave system bags $7 million

New York entre­pre­neur Tris­tan Walk­er has just announced a prince­ly $7 mil­lion Series A invest­ment for his ecom­merce firm, Walk­er & Co. The twen­­ty-nine year-old for­mer Foursquare busi­ness devel­op­ment lead and Andreessen Horowitz entre­pre­neur-in-res­i­­dence launched his per­son­al care prod­ucts firm Walk­er & Co last year. Intrigued ecom­merce man­agers who know how crowd­ed this space is may be won­der­ing how Mr. Walk­er per­suad­ed Andreessen Horowitz (who led the round) to invest in his project, which has so far focused on mar­ket­ing a sin­gle core prod­uct. An uphill strug­gle that paid off  The prod­uct is Bev­el, a shav­ing sys­tem unique­ly designed to pre­vent the skin irri­ta­tion fre­quent­ly expe­ri­enced by African-Amer­i­­can men with coarse, curly facial hair. The high-end, sin­­gle-blade Bev­el razor pre­vents the irri­tat­ing skin bumps men of col­or suf­fer from when using mul­ti-blade razors (the lat­ter tug at hair fol­li­cles, cut­ting them beneath the skin, where­upon new­ly grow­ing hair tends to re-enter pores and become ingrown). The Bev­el sys­tem also includes shav­ing creams and salves, plus a styl­ish­­ly-designed shav­ing brush. Walk­er had some­thing of an uphill task ahead of him: an astute ecom­merce ana­lyst could prob­a­bly pre­dict that main­ly white investors would have lit­tle famil­iar­i­ty with this type of skin irri­ta­tion,…

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MakeSpace, New York’s ‘DropBox for physical stuff’ goes nationwide

Every ecom­merce man­ag­er work­ing in New York will remem­ber Hur­ri­cane Sandy 18 months ago; but some­times, out of hav­oc and destruc­tion, a bril­liant new idea emerges – and New York’s “Drop­Box for phys­i­cal stuff”, Make­Space, cer­tain­ly belongs in this cat­e­go­ry. Brain storm  The idea was hatched just after the storm: two friends, Mark Suster and Sam Rosen, met for a morn­ing cof­fee, gaz­ing out the win­dow at a city that still, in parts, hadn’t yet had the pow­er restored. Rosen told Suster that he’d lost a lot of stuff dur­ing the hur­ri­cane, and was now try­ing to source some stor­age solu­tions but was find­ing the expe­ri­ence ter­ri­ble. As the two began think­ing about bet­ter solu­tions for stor­age, Rosen played with the notion of pick­ing up stuff for peo­ple from their apart­ments and tak­ing it to stor­age for them while sav­ing them mon­ey by hav­ing the stor­age facil­i­ty off­site. As the two riffed the idea, they thought (in Suster’s words): “That’s inter­est­ing. But what would tru­ly be amaz­ing is if you could build ‘Drop­Box for your phys­i­cal stuff’.” As Suster puts it: “We both loved the idea and with­in weeks he [Rosen] was moved to LA and worked out of our…

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New York ecommerce startup Casper starts shipping its uber-comfy mattresses — and sales go through the roof

Casper, the New York e‑commerce start­up spe­cial­iz­ing in unique­ly engi­neered “super pre­mi­um” mat­tress­es, has start­ed ship­ping its prod­uct just two months after bank­ing $1.6 mil­lion in seed fund­ing. And any e‑commerce ana­lysts out there who think that buy­ing a mat­tress online sounds weird (how do you know if it’s com­fy?) will need to think again: ear­ly sales have been going “phe­nom­e­nal­ly well”, accord­ing to Casper’s co-founder and CEO Phillip Krim. A mat­tress in a box Actu­al­ly, e‑commerce ana­lysts who read about Casper’s seed fund­ing in Feb­ru­ary may have had their curios­i­ty stirred and frus­trat­ed at one and the same time. At that point, the com­pa­ny was keep­ing its prod­uct under a veil, save to say that it had been spe­cial­ly engi­neered from top qual­i­ty mate­ri­als yet would have a very afford­able price tag. Now that it’s been launched, how­ev­er, the cat is out of the bag. Or rather, the mat­tress is out of the box. Lit­er­al­ly. Mat­tress­es are shipped after being com­pressed into a box that’s no big­ger than a set of golf clubs, mak­ing Casper the first mat­tress com­pa­ny capa­ble of send­ing its prod­uct to cus­tomers via bike mes­sen­ger. But, busi­­ness-savvy e‑commerce ana­lysts take note: it’s not just the…

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Will Monegraph open the doors to a new ecommerce market for digital artists?

Will Monegraph open the doors to a new ecommerce market for digital artists?

Most sea­soned e‑commerce ana­lysts will know that the world beyond the web has come to be known as “meat­space”. And for one species of poten­tial entre­pre­neur, visu­al image artists, meat­space is where they have to stay if they’re to make a liv­ing. But New York start­up Mon­e­graph is poised to change all that. A new ecom­merce mar­ket in dig­i­tal image art beck­ons. Authen­ti­cat­ing dig­i­tal orig­i­nal­i­ty  The prob­lem that dig­i­tal artists have is that it’s vir­tu­al­ly impos­si­ble to des­ig­nate an orig­i­nal dig­i­tal image as, well, orig­i­nal. In a nut­shell, it takes a lot of skill and labor to make a con­vinc­ing copy of an oil paint­ing and no copy will cor­re­spond in every detail with the orig­i­nal. But any­one can make a copy of a dig­i­tal image in an instant: with­out the scarci­ty fac­tor inher­ent to meat­space art, there’s no viable mar­ket for dig­i­tal artists. Mon­e­graph, which was cre­at­ed this year for the Rhi­zom Sev­en On Sev­en con­fer­ence by fel­low New York­ers Kevin McCoy (a mul­ti-media artist) and Anil Dash (entre­pre­neur and writer), is about to open real e‑commerce prospects for dig­i­tal artists. Any e‑commerce ana­lysts out there intrigued by how this fete will be actu­al­ized should lis­ten up now. Artists sign in to the…

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New York ecommerce startup Blue Apron takes food delivery to new heights

It’s offi­cial: as pre­vi­ous­ly pre­dict­ed here, New York ecom­merce start­up Blue Apron has just suc­cess­ful­ly closed a $50 mil­lion Series C round led by Stripes Group. For those ecom­merce ana­lysts out there who might not yet have heard of it, Blue Apron is a food deliv­ery ser­vice spe­cial­iz­ing in fresh ingre­di­ents and entic­ing recipes.  Between its launch in 2012 and March this year, its month­ly total of food serv­ings has soared to 500,000. Steam­ing for­ward Giv­en that that total was just 100,000 per month in August 2013, you don’t have to be a whizz kid of an ecom­merce ana­lyst to fig­ure out that it’s enjoyed some pret­ty spec­tac­u­lar growth. Its rev­enue run rate has topped $60 mil­lion and, just pri­or to the Series C round, it was val­ued at just south of $500 mil­lion. Blue Apron’s pre-order struc­ture allows it to work out exact­ly how much food it’s going to need to order, so it rad­i­cal­ly cuts back on waste (cus­tomers pre-order a week of meals). And, for anoth­er, it has the abil­i­ty to or order at bulk with the siz­able whole­sale dis­count that goes with it. Although meals are priced at $10 a time per per­son (they’re usu­al­ly ordered…

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