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Tag Archives: digital advertising

Programmatic Advertising and the Blockchain

This Guy’s Solution for solving Programmatic Advertising Back End Automation Will Blow Your Mind

Josh Engroff @jengroff the Chief Dig­i­tal Offi­cer of @themediakitchen has pre­sent­ed a tru­ly inno­v­a­tive way to solve the cur­rent tedious back end issues for billing and record keep­ing for Pro­gram­mat­ic adver­tis­ing.  Use the Blockchain.  We’ve cov­ered Blockchain Tech­nol­o­gy before on MediaJobs.com but this is the

Content and native advertising analyzer SimpleReach’s day has come

Mea­sur­ing the effec­tive­ness of native adver­tis­ing looks set to get more effi­cient as ana­lyt­ics start­up Sim­pleReach bags a huge Series A round. Analy­sis and pre­dic­tion Job­bing busi­ness devel­op­ment man­agers will know that for most clients, an ad’s capac­i­ty to dri­ve online adver­tis­ing sales is the bottom