Most experienced business development managers would readily concede that it is not every day that an advertising startup manages to raise $17 million in investment in their third round of funding. However, Sharethrough, a company committed to high quality native advertising, has done just that,
As every business development manager knows, online advertising sales usually get squeezed when companies fear a downturn — they cut their advertising spend while the storm clouds gather and only start spending again when the outlook improves. But if trends across the pond in the
At the 2013 Ad Age Digital Summit it was impossible to go more than 5 minutes without hearing the words mobile phone, Smartphone or tablet. If you are a Business Development Manager, Social Media Manager or Digital Marketing Manager, Mobile Phones are or will become
Every good business development manager with an interest in boosting online advertising sales must keep his or her commercial radar finely tuned on the latest market trends; and one digital advertising expert confidently predicts that the trend to watch is video advertising. In a blog
The intrepid business development manager and chief technology officer hungry for big new ideas might not have noticed one that’s probably destined to go stellar any time soon: TipSense, a platform that crunches massive, unstructured data sets in an instant to yield practical, simple, clear