:

Junior Media Buyer: Get Healthy and Get Paid -

Tuesday, June 23, 2020

Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?
-

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

The rise and rise of gourmet cook-at-home meal-kit subscription service Blue Apron

Busy e‑commerce man­agers, like every­one after hard day’s work, need to eat when they arrive home quak­ing with hunger. How­ev­er, decid­ing what to cook can be a drag, espe­cial­ly if you need to go back out to the gro­cery store to fetch that all-impor­tant garam masala or turmer­ic. New York e‑commerce start­up Blue Apron is tak­ing the strain out of home cook­ing for busy pro­fes­sion­als with its sub­scrip­tion deliv­ery ser­vice of mouth­wa­ter­ing meal kits that top chefs would approve of.

Every e‑commerce manager’s dream 

Accord­ing to For­tune, the start­up, which launched in 2012, is about to close a Series C round esti­mat­ed to be between $40million and $50million, and a $500million val­u­a­tion. It’s got some com­pe­ti­tion, to be sure (New York neigh­bor Plat­ed being one), but it seems to be get­ting a lot right. While some rivals, like Los Ange­les-based Pop­Up Pantry, have gone to the wall, Blue Apron is going from strength to strength.

At the end of March, it announced it was serv­ing half a mil­lion meals per month – way up from the 100,000 per month it was deliv­er­ing in August last year. At $10 per meal, that trans­lates into a rev­enue run rate of $60 mil­lion. You don’t need to be an Ein­stein of an e‑commerce ana­lyst to fig­ure that that’s pret­ty darned impres­sive – and high­ly like­ly to encour­age a good deal of con­fi­dence amongst investors.

Low cost gourmet din­ing

The com­pa­ny has suc­cess­ful­ly expand­ed across the west coast and cov­ers most of the US pop­u­la­tion (although there are still large swathes of the Mid­west­ern states that remain uncon­quered as yet). It’s prov­ing excep­tion­al­ly pop­u­lar not least because it pro­vides gourmet-style meal kits for a very mod­est week­ly sub­scrip­tion.

Co-founder Matt Salzberg said:

“[It’s] sig­nif­i­cant­ly cheap­er than restau­rants. [It’s] even a lot of cheap­er than if you went to the gro­cery store and bought the same ingre­di­ents on your own.”

In August last year, the com­pa­ny raised $5 mil­lion in Series B cour­tesy of a round led by Besse­mer Ven­tures, which also led its Series A round in Feb­ru­ary. For now, Mr Salzberg is remain­ing tight-lipped about the Series C round and, for its part, Blue Ven­tures is also keep­ing shtum.

Mr Sal­berg said, “The truth is that we have not done a financ­ing, so there is noth­ing to report here.”

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.