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Manager Instructional Technology at George Washington University -

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The Top 5 Companies Fighting for Likes on Facebook

How like­able do you need to be to obtain over 100,000 Likes per day?  As they say…things go bet­ter with Coke! In our social media-dom­i­­nat­ed age, a brand just wants to be liked. Or more specif­i­cal­ly, have their page “liked” on Face­book, which has become one of the pri­ma­ry mar­ket­ing tools for most com­pa­nies. Every­one who “likes” a par­tic­u­lar brand page will then receive updates from that brand on a reg­u­lar basis, allow­ing them to adver­tise direct­ly to cus­tomers who actu­al­ly care about their prod­ucts or ser­vices. Through this, com­merce and social net­work­ing have found a won­der­ful­ly hap­py medi­um and has made Face­book one of the most valu­able plat­forms on the web. How­ev­er, there are some brands who have become bet­ter at gath­er­ing these valu­able prospec­tive cus­tomer “likes” than oth­ers, using a num­ber of dif­fer­ent intel­li­gent mar­ket­ing meth­ods on the brave new world of Face­book. Check out some of the fastest grow­ing com­pa­nies on Face­book, list­ed below: LANCOME The world renowned health and beau­ty line Lan­come has boomed through “likes” on Face­book, as they have paid close atten­tion to all of their Face­book pages that serve their wide vari­ety of prod­ucts, mak­ing them appeal to dif­fer­ent audi­ences in dif­fer­ent coun­tries.…

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Watch out Amazon — Staples is aiming for your turf

Sta­ples have just announced a major new push into the world of e‑commerce, tak­ing a leaf out of Amazon’s book and diver­si­fy­ing its prod­uct offer­ings in the process. The move, which will alert the atten­tion of many an intre­pid e‑commerce man­ag­er, web con­tent man­ag­er and e‑commerce ana­lyst, is set to deliv­er $250 mil­lion in cost sav­ings by the end of the finan­cial year 2015. The retail trend to e‑retail Sta­ples isn’t alone amongst big box retail­ers in turn­ing to e‑commerce.  We recent­ly report­ed that Home Depot made a rad­i­cal switch from bricks-and-mor­­tar to online sales in its Chi­nese oper­a­tions, but that was large­ly moti­vat­ed by the spe­cif­ic demands of the Chi­nese con­sumer. Wal-Mart, too, has recent­ly invest­ed heav­i­ly in improv­ing its e‑commerce activ­i­ties by launch­ing a new search tool based on seman­tics tech­nol­o­gy, guar­an­tee­ing online cus­tomers a vast­ly more accu­rate results page when they browse for goods. But Sta­ples almost cer­tain­ly has Amazon’s busi­ness mod­el in mind and is tak­ing the bold step of recon­fig­ur­ing its sales empha­sis from the tra­di­tion­al store based approach (which comes with mas­sive square footage and painful­ly high costs for occu­pan­cy and rent), to an online sales strat­e­gy offer­ing a much broad­er range of prod­ucts.…

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How Amazon will Blow Away Google

When are web users bypass­ing Google for Ama­zon?  When they are search­ing for prod­ucts.  Why search in Google for prod­ucts that are on Ama­zon?  It gets even more sig­nif­i­cant when mobile comes into play.  Using Ama­zon’s mobile app shop­pers can buy at Ama­zon right from their phone. The vast major­i­ty of Google’s rev­enue is from paid adver­tis­ing.  The biggest growth in this paid adver­tis­ing is from the sale of prod­ucts.  Looks like Ama­zon has a large advan­tage.  Thanks to Busi­ness Insid­er for the video.

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