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4 Reasons Mobile Phones and Devices will Rule our World

4 Reasons Why Mobile Phones will Rule our World

At the 2013 Ad Age Dig­i­tal Sum­mit it was impos­si­ble to go more than 5 min­utes with­out hear­ing the words mobile phone, Smart­phone or tablet.  If you are a Busi­ness Devel­op­ment Man­ag­er, Social Media Man­ag­er or Dig­i­tal Mar­ket­ing Man­ag­er,  Mobile Phones are or will become a major part of your world. Here are four rea­sons why mobile phones may become the num­ber one mar­ket­ing focus:   Rea­son #1: Mobile Phone Pay­ments to be $1 Tril­lion by 2015 Star­bucks accepts over 3 mil­lion mobile pay­ments each month from their 10 mil­lion mobile phone users accord­ing to Alexan­dra Wheel­er, Star­buck­’s VP Glob­al Dig­i­tal Mar­ket­ing.   We’ve all heard about pay­ment Wal­lets like Google Wal­let, Square and many oth­ers.  You may have seen the Citibank com­mer­cials where they are send­ing mon­ey from their mobile phones.   Ken Moy, Senior VP-Group Head, US Emerg­ing Pay­ments Lead from Mas­ter­Card expects every con­nect­ed device to become a com­merce device.  Ken’s stats from the Yan­kee Group esti­mate that by 2015 there will be $1Trillion in mobile pay­ments and that 19% of shop­pers in 2015 would pay for their in-store pur­chas­es with their mobile phone. Rea­son 2:  The Face­book Effect – Share of Mobile Time In the last 12 months…

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Will Amazon tremble at Walmart’s same day delivery dream?

E‑commerce man­agers over at Ama­zon might be feel­ing an icy chill down the back of their necks if a rumored new devel­op­ment at Wal­mart comes to fruition. Read­ers pick­ing up news sto­ries here while search­ing for media jobs might have noticed that the focus is often on up-an-com­ing com­pa­nies; but some­times the big beasts come up with ini­tia­tives with the poten­tial to be game-chang­ers for every­one. If it mate­ri­al­izes, Walmart’s ini­tia­tive could be just such a crit­ter. Cus­­tomer-deliv­­er­ers Essen­tial­ly, it’s plan­ning to cap­i­tal­ize on some­thing Ama­zon sim­ply doesn’t have: in-store cus­tomers. The idea? Offer in-store vis­i­tors a dis­count on their pur­chas­es if they agree to deliv­er a same-day pack­age to a Wal­mart e‑customer on the way home. It’s fair to say that the idea is at an excep­tion­al­ly ear­ly stage of plan­ning and for the time being Wal­mart is keep­ing sch­tum. But any­one with a lit­tle e‑commerce media jobs expe­ri­ence could prob­a­bly spot that it’s a new twist on the crowd­sourc­ing busi­ness mod­el. There are, how­ev­er, some for­mi­da­ble dif­fi­cul­ties to be ironed out before this lit­tle mon­ster gets to see the light of day. Karen E. Edwards, an e‑retailing expert from the Uni­ver­si­ty of South Car­oli­na, explains: “Wal­mart would want…

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Is MyTime set to become the Amazon of local services?

Now here’s a neat idea for the inno­­va­­tion-hun­­gry e‑commerce man­ag­er: devel­op a plat­form that aims to be the Ama­zon for local ser­vices and open appoint­ments. That’s how Red­bea­con co-founder founder, Ethan Ander­son, describes his new start­up MyTime, which has just secured seed fund­ing of $3 mil­lion led by GRP Part­ners along with numer­ous oth­er investors. Wip­ing the con­ver­sion time-lag Red­bea­con was acquired by Home Depot in 2012 and allowed con­sumers to search, locate and book local home ser­vices providers like house­clean­ers, plumbers or roofers. But there was a prob­lem, Ander­son now thinks: in the time lag between a con­sumer request and the bids returned by mer­chants, some poten­tial buy­ers fell off the radar. MyTime over­comes this prob­lem of los­ing cus­tomers dur­ing their stay in the con­ver­sion fun­nel. Cus­tomers pay online with their cred­it card as they make their book­ing. The plat­form allows users to seek out appoint­ments accord­ing to the type of ser­vice need­ed (mas­sage, for exam­ple), the cat­e­go­ry (in this case, health and beau­ty), the date and the loca­tion of the ser­vice provider. All mer­chants fea­tured on MyTime come with five (or four) star rat­ings on City­Search and/or Yelp, and their pro­files will include ser­vice descrip­tions and con­tact infor­ma­tion.…

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eCoupon verification startup ZenDeals makes unredeemable codes a thing of the past

A major headache for e‑commerce retail­ers and online shop­pers alike looks set to be con­signed to his­to­ry, thanks to the launch of eCoupon-ver­i­­fy­ing start­up, Zen­Deals. A solu­tion for the eCoupon headache There’s a big prob­lem with eCoupons.  While 88 mil­lion Amer­i­cans used them in 2011 alone, as many as 76 per­cent of them don’t work because they’ve become invalid.  It was a frus­tra­tion like this that led Zen­Deals co-founder Christo­pher Couhault and a group of his bud­dies to hatch their new idea. He’d been asked by his wife to buy baby dia­pers online, but when he went look­ing for coupons to low­er the price, he could find none that were cur­rent­ly valid.  He and a bunch of friends (all of whom are fel­low co-founders) set about test­ing 30 dif­fer­ent coupons before they final­ly found one that was actu­al­ly redeemable. The rea­sons why there are so many invalid eCoupons are legion.  Pro­mo­tions linked to spe­cif­ic coupons may expire, they may have been issued by retail­ers as sin­gle or lim­it­ed-use codes that go dor­mant after use, or they might have con­di­tions attached, like only being valid on a cer­tain day of the week.  All of which add up to throb­bing veins in…

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Bored with anonymous recommendations? Go personal with Snoox

The rec­om­men­da­tions sec­tor has a new arrival with the launch of Snoox, the online ser­vice that gath­ers advice from close friends. Cre­ative busi­ness devel­op­ment asso­ciates, chief tech­nol­o­gy offi­cers and prod­uct man­agers will find the unique slant offered by Snoox intrigu­ing. Rather than Googling rat­ings for a prod­uct, vaca­tion or restau­rant, say, from an army of strangers, the new start­up con­fines your feed­back to your clos­est and most trust­ed friends. As its founder Guy Poreh puts it, “We all have our go-to friends who we ask for advice in real life, which was the inspi­ra­tion behind Snoox.  You would no soon­er stand in the mid­dle of a sub­way car and ask a group of strangers for a rec­om­men­da­tion for the best Ital­ian restau­rant in Man­hat­tan, expect­ing a response that you can trust.  Instead, the most influ­en­tial rec­om­men­da­tions come from our real friends.” LiveS­tar meets Pin­ter­est Snoox is, loose­ly speak­ing, a fusion between rec­om­men­da­tions ser­vices like Stamped and LiveS­tar with Pin­ter­est, plac­ing the most rel­e­vant advice on a web page. But there’s a dif­fer­ence, too.  Users are invit­ed to write rec­om­men­da­tions only for ser­vices or prod­ucts they have direct­ly and per­son­al­ly expe­ri­enced.  On join­ing Snoox, they sim­ply con­nect their Face­book accounts, where­upon…

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