Business development managers who attended the Digital Content NewFronts conference in New York City back in May seem to have had a blast, but won’t have been aware of the findings of a newly-released attendee poll conducted by the Interactive Advertising Bureau. The power of
Not many 13-year-olds can truthfully claim to have the power to triple revenues from in-app mobile advertising; however,native mobile advertising firm NativeX – year of birth 2000 – claims to be able to yield benefits like this with its new ‘psychographic’ targeting technology. A new
The UK-based augmented-reality advertising startup ‘Blippar’, which was launched in 2011, has just celebrated its first anniversary in the U.S. – and it’ll excite the interest of innovation-hungry art directors and account managers working in traditional advertising agencies. The startup’s total of 3 million users
Two industry experts have shared their views about the future of advertising in a blog featured in the Harvard Business Review — and their ideas make for “disruptive reading” for any art director or account manager with an eye for innovation. John Winsor, CEO of
It’s official: all the hard work put in by art directors, copywriters and account managers at their online advertising agencies has paid off. US digital advertising revenue soared by 15.5% in 2012, leaping from 2011’s total of $31.7 billion to $36.6 billion. Trumping 2011 The figures are