The Senior Social Media Manager will be working out of Pfizer’s New York office. You will be a part of the US Digital Acceleration (USDA) team.
The task is to enhance the digital capabilities of their marketers so that they can better market products using the tools, technologies, and platforms that their customers are increasingly leveraging to make healthcare decisions. The USDA team’s work ranges from developing, piloting and scaling new capabilities and emerging platforms to training marketers to meet their immediate, strategic and operational digital needs.
The Social Media Manager role on the USDA team will support the creation of digital capabilities primarily in social media. To do so, the Senior Manager will contribute to the development and execution of critical brand pilots whose goal is to help create the processes, policies, education, and relationships necessary to execute social programs that meet both brand needs as well as legal and regulatory requirements.
This social media manager will work closely with their brand marketing partners to guide and develop the creation and curation of content that aligns with evolving online conversations specific to brand disease areas, and is tonally appropriate to the specific channels where online conversation is occurring.
In addition, this individual will partner with the media, public relations and business technology (BT) teams for the brand, and their respective agencies to ensure appropriate content placement, influencer engagement, and channel creation to ensure the success of social media programs.
As a Social Media Manager your will also partner with the brand medical, legal and regulatory colleagues to ensure that they are carving out an appropriate path for social media efforts, while meeting all regulatory requirements. This individual will sit on the USDA team but will primarily work with the brand partner on a day to day basis, ensuring a close integration with brand priorities and related tactics.
Who is the ideal Senior Social Media Manager for Pfizer?
You’ll work with the brand social media agency partner to guide content development and channel strategy. The USDA Senior Manager will help develop and execute an integrated, long-term social media strategy for their brand partners, effectively serving in a social media marketing function to do so; responsibilities include: Developing, sourcing/aggregating and editing content for a brand’s digital and social platforms, in support of brand objectives, managing a creative agency partner to do so.
Managing daily implementation of an editorial calendar, the social media manager will be working in conjunction with the creative agency / community management vendor and other third party vendors as needed. Ensuring close integration with a brand team throughout all efforts, ensuring that program goals are continually aligned with brand goals, and that a deep understanding of day to day brand needs exists.
You must have the ability to continually leverage brand social “listening” output to inform creation of content that supports achievement of brand partner imperatives and responds to emerging issues/challenges; also, continually leveraging listening output to inform on overall program success.
Identifying and partnering with third party vendors to ensure appropriate Adverse Event reporting. Aiding in the codification of key learnings from the program, to enable scaling of digital and social learnings, and processes to GIP and beyond. Partnering with corporate social programs to share unbranded content for dissemination on corporate social channels.
4–6 years of experience in digital communications/social media content creation, a public relations agency working in digital/social, or a creative agency working in digital/social. ~3–4 years of experience in marketing in a pharmaceutical company, or at a creative agency / public relations agency supporting pharmaceutical clients in marketing efforts.
Experience executing large scale digital and social strategies and tactics across a variety of channels. Extensive knowledge of legal, regulatory and compliance requirements and review processes for biopharma marketing, and a proven track record of successfully navigating those processes to bring novel programs to fruition. Proven track record of working cross-functionally, leading without authority, and driving cross-functional groups to alignment and action. Demonstrated ability to work in a fast paced environment given the real-time nature of the digital and social environments. 2+ yrs of consumer marketing experience in any industry preferred.
What does this company have to say about the services it offers?
All over the world, Pfizer colleagues are working together to positively impact health for everyone, everywhere. Each position at Pfizer touches and contributes to the success of the business and the world. That’s why, as one of the global leaders in the biopharmaceutical industry, Pfizer is committed to seeking out inspired new talent who share their core values and mission of making the world a healthier place.