Citi in New York wants a first rate Social Media Community Manager to elevate this company’s reach further than the sky. You will be responsible for providing standards for Citi globally across key regions. As part of The Global Experience Team (GxT), the Global Consumer Marketing team’s mission is to reflect their Client Purpose and the Consumer Team’s story by delivering targeted, impactful and distinguished messaging that will move their marketing from sell to buy; deliver those messages and experiences in a seamless, relevant and remarkable way that exceeds Client expectations with each interaction; and positions Citi as a trusted brand that Clients engage with in their daily lives.
This includes setting standards and guidelines for content, community management, influencer engagement, editorial and long-form content and partnerships with social platforms; developing and executing social and content marketing programs to support global and/or US consumer franchise; building out in-house content creation, campaign and testing strategies for engagement and media buying in social; developing metrics and dashboards for performance measurement and benchmarking; managing relationships with established and emerging social platforms and related partners, including Facebook, LinkedIn, Twitter, Google+/YouTube, etc.; and enhancing social media marketing infrastructure by identifying, onboarding and managing vendors and agencies that enable content marketing, social engagement, measurement and benchmarking.
Who is the ideal Social Media Community Manager for Citi?
You will be responding to and curating dialogue with community members and provide regular reports on interactions with the community. Candidate must demonstrate expertise in social media and ability to work with key stakeholders – internally across businesses and external agency partners – to achieve deliverables.
Understand the Citibank global brand strategy, including aesthetic, voice and value components, and communicate as part of his/her work. Serve as Citi’s “face” on designated social media channels. Partner with Citi’s Social Servicing Team to assist with resolving customer inquiries where appropriate. Aid in reaching out in instances where serviceable opportunities have been missed.
Serve as a subject matter expert on community management and stay abreast of social media trends, rapidly changing technologies, online competitor presences, and ongoing community dialogue. Consult internal guidelines and outside resources to maintain a working knowledge of industry best practices. Understand the monthly content calendar and publishing strategies to assist with content planning and publishing when appropriate. Write timely, relevant content that aligns with brand guidelines and integrates US consumer product and services messaging for Citibank US social media channels for daily publishing and distribution.
4–8 years of experience; bachelor’s degree required, Social media expertise; exemplary presence in social media channels. Financial services experience preferred with fluency in social media platforms – Facebook, Twitter, LinkedIn, Google+ – and tools such as Sprinklr, bit.ly, Radian6Marketing and/or Public Relations. Do you have the ability to build partnerships with key business and agency stakeholders at all levels? Able to interpret and communicate problems as opportunities and make recommendations accordingly.
Thrives working both independently and as a team with optimism, entrepreneurship, and are a driven leader. Gets hands dirty – enjoys rolling up sleeves and figuring things out. A Bachelor degree is a must.
What does the company have to say about the services it offers?
Citi works tirelessly to provide consumers, corporations, governments and institutions with a broad range of financial services and products. We strive to create the best outcomes for our clients and customers with financial ingenuity that leads to solutions that are simple, creative and responsible.