Save Them All as the Marketing Manager — At the core of Best Friends’ work is the dream that one day animals will no longer be killed in America’s shelters. It was the 1980s. Shelters across America routinely killed cats and dogs as the primary method of handling unwanted pets. Around 17 million animals perished every year. Then, a group of friends began taking some of those “unadoptables” to a safe haven to heal. At the heart of Best Friends is the Sanctuary, where, at any given time, about 1,700 animals are turning their lives around, receiving the medical help they need, and getting love and acceptance to help them overcome their past. While searching for their forever homes, they live in a scenic, healing environment among human and animal friends.
Best Friends owns nearly 3,700 acres, and we lease another 17,000 acres of state and federal land. Nearly 30,000 people visit every year to meet the animals and tour what has become the nation’s largest no-kill sanctuary for companion animals.
Who is the ideal Marketing Manager for Best Friends Animal Society?
It is someone who will be responsible for overseeing marketing functions for Best Friends Animal Society with a focus on Best Friends’ work in New York City. Accountable for driving traffic to NY adoption center and events, getting New Yorkers to take action such as adopting, volunteering or donating, and increase membership. Includes direct management of New York City marketing staff, New York City agency relationships, and acting as Marketing liaison between Best Friends’ Communications-Development Division and New York City staff.
Deliver against Marketing ‑related strategies developed by the organizational Communications-Development Division, by developing Marketing goals, forecasts, metrics and plans. Work with New York City Executive Director to deliver against business plan and goals for the local program including but not limited to: adoption and spay/neuter goals, event attendance, brand awareness and engagement
Develop and manage annual New York City marketing budget and strategic plan to reach adoption, event and membership goals. Implement Marketing, and Communications-related programs and activities to increase awareness and ensure the advancement of Best Friends’ mission and growth goals. New York City focused research and analytics, provide consultation on establishing New York City ‑focused market segments to best capitalize on local market opportunities.
Network and foster local relationships with all professional agencies as needed, such as advertising agencies, marketing firms, media outlets and vendors. Establish and cultivate outreach opportunities to strengthen BF brand in the community, including grassroots promotions and influencer-focused marketing programs that help to expand the reach of Best Friends work and brand in New York.
Manage online marketing efforts including local programs website, social media, online advertising, and search engine optimization. Ensure that all local promotions and activities adhere to the established Best Friends brand strategy and guidelines. Coordinate and communicate local Communications plans with relevant co-workers and involved parties. Participate in organizational Communications Division meetings to ensure a line of communication and a sense of collaboration. Supervise personnel, including work allocation, training, and problem resolution; evaluate performance and make recommendations for personnel actions; motivate employees to achieve peak productivity and performance
Bachelor’s degree in Communications, Marketing, or related field. MBA with concentration in Marketing/Communications is desired. Minimum 6 years of marketing experience with proven ability to create, document and execute marketing plans. Marketing agency experience a plus. Significant knowledge and experience living or working in New York preferred. Strong analytical skills and ability to establish business and financial justifications for Communications initiatives. Experience managing and developing staff required professionally advocate Best Friends’ positions on issues.
Proven project management, financial planning and forecasting experience with track record in attaining stated goals. Strong written and oral communication skills excellent organizational skills. Proficiency with MS Office applications, especially Word, Excel, and Outlook. Valid Driver’s License with access to transportation to travel on organization business.
What does this company have to say about its offerings?
From humble beginnings, Best Friends Animal Society has grown into a national leader in the no-kill movement. But the future lies in the same place that it all began — with caring individuals who want to make this a kinder nation for our pets. Its people like you who started it all, and people like you who will help us to Save Them All.