Save Them All as the Mar­ket­ing Man­ag­er — At the core of Best Friends’ work is the dream that one day ani­mals will no longer be killed in Amer­i­ca’s shel­ters. It was the 1980s. Shel­ters across Amer­i­ca rou­tine­ly killed cats and dogs as the pri­ma­ry method of han­dling unwant­ed pets. Around 17 mil­lion ani­mals per­ished every year. Then, a group of friends began tak­ing some of those “unadopt­a­bles” to a safe haven to heal. At the heart of Best Friends is the Sanc­tu­ary, where, at any giv­en time, about 1,700 ani­mals are turn­ing their lives around, receiv­ing the med­ical help they need, and get­ting love and accep­tance to help them over­come their past. While search­ing for their for­ev­er homes, they live in a scenic, heal­ing envi­ron­ment among human and ani­mal friends.

Best Friends owns near­ly 3,700 acres, and we lease anoth­er 17,000 acres of state and fed­er­al land. Near­ly 30,000 peo­ple vis­it every year to meet the ani­mals and tour what has become the nation’s largest no-kill sanc­tu­ary for com­pan­ion animals.

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Who is the ide­al Mar­ket­ing Man­ag­er for Best Friends Ani­mal Society?

It is some­one who will be respon­si­ble for over­see­ing mar­ket­ing func­tions for Best Friends Ani­mal Soci­ety with a focus on Best Friends’ work in New York City. Account­able for dri­ving traf­fic to NY adop­tion cen­ter and events, get­ting New York­ers to take action such as adopt­ing, vol­un­teer­ing or donat­ing, and increase mem­ber­ship.  Includes direct man­age­ment of New York City mar­ket­ing staff, New York City agency rela­tion­ships, and act­ing as Mar­ket­ing liai­son between Best Friends’ Com­mu­ni­ca­tions-Devel­op­ment Divi­sion and New York City staff.

Deliv­er against Mar­ket­ing ‑relat­ed strate­gies devel­oped by the orga­ni­za­tion­al Com­mu­ni­ca­tions-Devel­op­ment Divi­sion, by devel­op­ing Mar­ket­ing goals, fore­casts, met­rics and plans. Work with New York City Exec­u­tive Direc­tor to deliv­er against busi­ness plan and goals for the local pro­gram includ­ing but not lim­it­ed to: adop­tion and spay/neuter goals, event atten­dance, brand aware­ness and engagement

Devel­op and man­age annu­al New York City mar­ket­ing bud­get and strate­gic plan to reach adop­tion, event and mem­ber­ship goals. Imple­ment Mar­ket­ing, and Com­mu­ni­ca­tions-relat­ed pro­grams and activ­i­ties to increase aware­ness and ensure the advance­ment of Best Friends’ mis­sion and growth goals. New York City focused research and ana­lyt­ics, pro­vide con­sul­ta­tion on estab­lish­ing New York City ‑focused mar­ket seg­ments to best cap­i­tal­ize on local mar­ket opportunities.

Net­work and fos­ter local rela­tion­ships with all pro­fes­sion­al agen­cies as need­ed, such as adver­tis­ing agen­cies, mar­ket­ing firms, media out­lets and ven­dors. Estab­lish and cul­ti­vate out­reach oppor­tu­ni­ties to strength­en BF brand in the com­mu­ni­ty, includ­ing grass­roots pro­mo­tions and influ­encer-focused mar­ket­ing pro­grams that help to expand the reach of Best Friends work and brand in New York.

Man­age online mar­ket­ing efforts includ­ing local pro­grams web­site, social media, online adver­tis­ing, and search engine opti­miza­tion. Ensure that all local pro­mo­tions and activ­i­ties adhere to the estab­lished Best Friends brand strat­e­gy and guide­lines. Coor­di­nate and com­mu­ni­cate local Com­mu­ni­ca­tions plans with rel­e­vant co-work­ers and involved par­ties. Par­tic­i­pate in orga­ni­za­tion­al Com­mu­ni­ca­tions Divi­sion meet­ings to ensure a line of com­mu­ni­ca­tion and a sense of col­lab­o­ra­tion. Super­vise per­son­nel, includ­ing work allo­ca­tion, train­ing, and prob­lem res­o­lu­tion; eval­u­ate per­for­mance and make rec­om­men­da­tions for per­son­nel actions; moti­vate employ­ees to achieve peak pro­duc­tiv­i­ty and performance

Bach­e­lor’s degree in Com­mu­ni­ca­tions, Mar­ket­ing, or relat­ed field. MBA with con­cen­tra­tion in Marketing/Communications is desired. Min­i­mum 6 years of mar­ket­ing expe­ri­ence with proven abil­i­ty to cre­ate, doc­u­ment and exe­cute mar­ket­ing plans. Mar­ket­ing agency expe­ri­ence a plus. Sig­nif­i­cant knowl­edge and expe­ri­ence liv­ing or work­ing in New York pre­ferred. Strong ana­lyt­i­cal skills and abil­i­ty to estab­lish busi­ness and finan­cial jus­ti­fi­ca­tions for Com­mu­ni­ca­tions ini­tia­tives. Expe­ri­ence man­ag­ing and devel­op­ing staff required pro­fes­sion­al­ly advo­cate Best Friends’ posi­tions on issues.

Proven project man­age­ment, finan­cial plan­ning and fore­cast­ing expe­ri­ence with track record in attain­ing stat­ed goals. Strong writ­ten and oral com­mu­ni­ca­tion skills excel­lent orga­ni­za­tion­al skills. Pro­fi­cien­cy with MS Office appli­ca­tions, espe­cial­ly Word, Excel, and Out­look. Valid Dri­ver’s License with access to trans­porta­tion to trav­el on orga­ni­za­tion business.

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What does this com­pa­ny have to say about its offerings?

From hum­ble begin­nings, Best Friends Ani­mal Soci­ety has grown into a nation­al leader in the no-kill move­ment. But the future lies in the same place that it all began — with car­ing indi­vid­u­als who want to make this a kinder nation for our pets. Its peo­ple like you who start­ed it all, and peo­ple like you who will help us to Save Them All.