At Ketchum in New York they developed a culture of breakthrough. In need of a Vice President for Creative and Strategic Planning, they believe great ideas shatter expectations, change thinking and build brands. They call this breakthrough, and it’s their mission to deliver it. How? Very simply—their people. By listening, cultivating diverse perspectives and rewarding fearless creativity.
The VP, Creative & Strategic Planning will lead the global creative process and strategy for one of the agency’s largest multi-national accounts. This individual will work closely with account team leaders from Ketchum and multiple agencies to catalyze the creative process, and help evolve program concepts from insights to idea to program. There are two critical elements in this individual’s experience: he/she should have experience in marketing and communicating to men, and have significant experience working with other marketing disciplines as part of an integrated team.
Who is the ideal Vice President for Ketchum?
Can you drive and champion the RISC (Ketchum’s proprietary planning process) process to generate, develop and sell-in insight based, creative, actionable and unique programs and strategies, demonstrating in-depth knowledge of client’s business and its consumer? Utilize research to develop insights to help drive strategic creative programming and present and sell ideas/plans to agency partners and clients. Act as a catalyst to generate and embrace diversity of ideas and thinking across the team/client network.
Develop creative briefs for ideation sessions using Ketchum’s proprietary methodology – RISC to develop and lead strategy and creative sessions for client opportunities; develop/vet ideas generated in brainstorm sessions. Lead development of the conceptual and visual output. Work with account team to identify growth opportunities with clients. Serve on the leadership team for one of the agency’s largest multinational accounts. Maintain collaborative relationships with multiple clients, representing a variety of internal divisions (e.g., PR, marketing, research and measurement, R&D).
Creatively troubleshoot challenges as they arise; seek senior director input and apply Ketchum resources from other parts of the business (digital, analytics, media etc). Mentor staff and coach them to ensure the best creative output for the client.
Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field. At least ten years of agency (PR, advertising, digital, etc.) and/or corporate communications experience. Proven experience in working with clients at the CMO and other C‑Suite levels. Ability to develop, recognize, understand and be able to help sell great creative work; consumer packaged goods and marketing to men experience required. Demonstrated track record of solving complex brand challenges; strong balance of traditional, innovative, experimental and digital/social experience; proven ability to creatively problem solve
Ability to lead and drive to the best client solutions through ambiguity and adaptable to changing priorities. Experience in analyzing and making use of research. Self-starter with an entrepreneurial spirit with vision and leadership to enact change. Proven ability to develop and maintain strong professional relationships clients, colleagues and vendors. Exceptional oral and written communications skills; captivating presenter and great listener; strong negotiating, persuasion and diplomacy skill
What does Ketchum have to say about its services?
As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients. We start conversations, build communities and engage stakeholders—and have a lot of fun doing it. We inspire and empower our people to think about products, companies, issues and challenges in a different way. And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.