Zmags, the Boston-based e‑commerce and digital publishing startup, has just clinched an investment deal with North Atlantic Capital worth $6 million. E‑commerce managers with an ear to the ground for new business developments will be interested in just how the company plans to channel this
Online coupon titans LivingSocial and Groupon have a new a rival, a Portland tech startup called Birthday Coups that boasts a distinctive feature setting it apart from its competitors. Intrepid chief technology officers and business development associates will be intrigued by this new twist. The
Can Social Media decide the fate of TV Shows? Not yet, but maybe some day. While a lot of social media buzz for an upcoming show should at least pique the interests of advertisers, this attention hasn’t always resulted in high ratings for the next hit show.
What happens when you cross Pinterest and WordPress? . Obvious is the latest company to offer its own blogging platform. Medium is designed to allow people to choose the level of contribution they prefer and is substantially visual. Obvious Corp still has much to prove following
Real estate development company SouthStar Communities has selected Hipcricket, a mobile advertising subsidiary of Augme Technologies, Inc., to promote its program in lead generation. Hipcricket’s AD LIFE® platform will be deployed, integrating SMS, mobile web and QR codes to draw potential new buyers to SouthStar’s
Imagine a place were companies can access the latest HR and finance software tools without having to pay hefty license fees and endure lengthy installations. Welcome to the world according to Workday. The firm, which specialises in Software-as-a-Service solutions for the management of global businesses,
Wieden+Kennedy could be on the path to become a colossus among online advertising agencies, after entering the running for a Super Bowl spot for the world’s most famous cookie, Oreo. A massive turning point beckons As the more informed ad agency copywriters, art directors and account
San Francisco-based mobile advertising startup Moolah Media has just announced that its latest brainchild, a much-publicized real-time bidding platform, is being taken out of beta. Why a real-time bidding platform? Moolah has taken the growing use of smartphones and tablets for “retail therapy” seriously from the
How likeable do you need to be to obtain over 100,000 Likes per day? As they say…things go better with Coke! In our social media-dominated age, a brand just wants to be liked. Or more specifically, have their page “liked” on Facebook, which has become one